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UK Trademark — IPO
ALPHAGO
Application UK00917548348 · Registered
Quick Facts
| Application Number | UK00917548348 |
| Status | Registered |
| Owner | Google LLC |
| Filed | 2017-12-01 |
| Registered | 2020-07-28 |
| Renewal Due | 2027-12-01 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
Yes. ALPHAGO is currently a registered UK trademark, with renewal due on 2027-12-01. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 9 — Electrical & IT
Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signaling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming or accumulating electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; compact discs, DVDs and other digital recording media; mechanisms for coin-operated apparatus; cash registers; calculating machines; data processing equipment; computers; tablet computers; computer peripherals; data processing equipment and accessories (electronic); information technology and audiovisual equipment; artificial intelligence apparatus, devices and instruments; computer software; computer programmes [programs], recorded; computer software, recorded; computer programs [downloadable software]; computer software applications, downloadable; interfaces for computers; computer software for use as an application programming interface (API); computer software for use in relation to artificial intelligence, machine learning, deep learning, reinforcement learning, building neural networks, high performance computing, distributed computing, virtual reality; computer programs for use in relation to artificial intelligence, machine learning, deep learning, reinforcement learning, building neural networks, high performance computing, distributed computing, virtual reality; computer software and computer programs for playing electronic games; computer software, computer programs and algorithms for use in relation to a virtual space; laboratory apparatus for testing and analysing computer game hardware and software; scientific research and laboratory apparatus, educational apparatus and simulators, recorded computer programs; abacuses; accumulators; audio-visual equipment; audio-visual teaching apparatus; software for audio, video and audio-video games; computer software in particular audio, video and audio-video games; computer software in the nature of audio, video and audio-video games; downloadable computer game software offered via the internet and wireless devices; computer game software; computer game software for use with computers and video game consoles; computer game software for use on mobile phones and other handheld wireless devices; computer game software for use with on-line interactive games; computer games programs downloaded via the internet [software]; games software; computer games; computer games programs [software]; computer game programmes; computer gaming software; computer games programmes [software]; programs (computer game -); software programmes [programs] for video games; electronic game programs; electronic game software; downloadable electronic game programs; downloadable computer game programs; downloadable computer game software; recorded computer game programs; interactive computer game programs; interactive multimedia computer game programs; downloadable game related software applications; computer groupware; computer hardware; computer hardware for games and gaming; video games; video games programs; computer application software for mobile phones; computer game software for use on mobile and cellular phones; recorded game software for mobiles; video game cartridges; electronic magnetic recording media; compact disc featuring computer programs; animated cartoons; recorded movies and films; downloadable movies and films; downloadable electronic publications; electronic publications, downloadable relating to games and gaming; downloadable publications, namely, guides featuring computer and video game strategy; memory cards for video game machines; downloadable image files; virtual reality game software; interactive multimedia computer games programmes; computer games programmes downloaded via the Internet; artificial intelligence apparatus; pre-recorded CDs and DVDs; parts, fittings and accessories for all the aforesaid goods; none of the aforesaid goods being electronic temperature regulating apparatus; none of the aforesaid goods being electronic ventilation regulating apparatus; all of the aforesaid goods not connected to professional training, training for professional qualifications, vocational qualifications, audiovisual communication technologies or video conferencing systems.
Class 16 — Paper & Printed Matter
Printed matter; printed publications; books; magazines; periodicals; research papers; abstracts of the subject matter or content of printed matter, books, articles, and manuals relating to artificial intelligence, machine learning, deep learning, reinforcement learning, games of skill, computer game strategies; newsletters; brochures; manuals; catalogues; calendars; postcards; comics; printed material related to audio-video games, instructional manuals, computer game instruction manuals; computer game strategy articles, books, newsletters, research papers, publications; printed publications relating to computer software, computer programmes, artificial intelligence; strategy guide books for computer games.
Class 28 — Games & Toys
Toys, games, playthings; apparatus for games; video game apparatus; arcade video game machines; portable video games; amusement machines, automatic and coin-operated; games; electronic games; Go games; board games; computer game apparatus; handheld computer games; electronic board games; skill games; games of strategy; electronic educational games; electronic learning games; electronic teaching games; electronic training games; parts, accessories and fittings for all the aforesaid goods.
Class 41 — Education & Entertainment
Education relating to artificial intelligence; providing of training relating to artificial intelligence; entertainment; sporting and cultural activities; entertainment services in the form of video games; entertainment services in the form of on-line interactive computer games; arranging of games; organisation of games; organising of educational games; providing online games; providing online video games; providing of game information; internet games (non-downloadable); on-line computer games; providing online computer games; providing on-line interactive computer games; game services provided on-line from a computer network; online game services through mobile devices; game services provided on-line from a computer network or a mobile phone network; games equipment rental; providing a training (virtual) environment relating to artificial intelligence; information relating to online computer games; training in computer programming relating to artificial intelligence; providing on-line movies and films; providing on-line electronic publications {not downloadable}; publication of computer games; publication of electronic articles, research papers, books, journals on-line {not downloadable}; providing information to game players about the ranking of their scores of games through the websites; organization of sports competitions; computer education training relating to artificial intelligence; education and training services relating to computer games; education services relating to artificial intelligence, machine learning, deep learning, reinforcement learning, building neural networks, high performance computing, distributed computing, virtual reality; training services relating to artificial intelligence, machine learning, deep learning, reinforcement learning, building neural networks, high performance computing, distributed computing, virtual reality; entertainment services relating to artificial intelligence, machine learning, deep learning, reinforcement learning, building neural networks, high performance computing, distributed computing, virtual reality; advice, consultancy and information services in relation to the aforesaid; all of the aforesaid services not connected to professional training, training for professional qualifications, vocational qualifications, audiovisual communication technologies or video conferencing systems.
Class 42 — Scientific & IT Services
Scientific and technological services and research and design relating thereto; industrial analysis and research services; research, design and development of computer hardware and software; information technology [IT] consultancy; providing information on computer technology and programming via a web site; Development and testing of computing methods, algorithms and software; computer programming; computer programming consultancy; computer programming for others; computer software programming services; programming of computer animations; computer programming of video and computer games; design and development of computing platforms and training environments for others; research relating to computer programming; computer programming and software design; advisory services relating to computer programming; design, development and programming of computer software; design, development and provision of computer software for use as an application programming interface (API); computer software design; creating and maintaining web sites for others; installation of computer software; maintenance of computer software; updating of computer software; consultancy in the design and development of computer hardware; electronic data storage; hosting computer sites [web sites]; off-site data backup; computer software consultancy; development and testing of computing methods, algorithms and software; development and testing of computing methods, algorithms and software in a virtual space; development and testing of computing methods, algorithms and software for computer games and board games; design of games; design of board games; computer programming for video games; research and consultancy in the fields of artificial intelligence, machine learning, deep learning, reinforcement learning, building neural networks, high performance computing, distributed computing, virtual reality; design, development and analysis of environments for machine learning, deep learning, reinforcement learning; computer software design and development; computer game software design and development; programming of computer game software; development of computer game programmes using artificial neural networks constructed to function as complex processing systems; developing computer (game) programmes using tree search (computing); providing virtual computer environments through cloud computing; hosting of platforms on the Internet; programming of software for Internet platforms; platform as a service (PaaS); providing information on computer technology and programming via a website; advice, consultancy and information services in relation to the aforesaid.
Timeline
- Filed: 2017-12-01
- Registered: 2020-07-28
- Renewal due: 2027-12-01
About This Trademark
'ALPHAGO' is a registered trademark on the UK IPO register, owned by Google LLC. The application (UK00917548348) was filed on 1 December 2017 and registered on 28 July 2020. The registration is set to expire on 1 December 2027.
This mark is recorded under multiple classes: Class 9 (scientific, electrical & IT apparatus); Class 16 (paper, cardboard & printed matter); Class 28 (games, toys & sporting goods); Class 41 (education, entertainment & sporting services); Class 42 (scientific, IT & design services).
The trademark is represented by Fieldfisher LLP.
Frequently Asked Questions
Who owns UK trademark UK00917548348 ('ALPHAGO')?
UK trademark UK00917548348 for the mark 'ALPHAGO' in Class 9, 16, 28, 41, 42 is recorded on the UK IPO register as owned by Google LLC. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00917548348 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00917548348 for the mark 'ALPHAGO' as registered.
Which Nice classes is UK trademark UK00917548348 registered under?
UK trademark UK00917548348 for the mark 'ALPHAGO' is recorded in Class 9 (scientific, electrical & IT apparatus); Class 16 (paper, cardboard & printed matter); Class 28 (games, toys & sporting goods); Class 41 (education, entertainment & sporting services); Class 42 (scientific, IT & design services). The filed specification reads: Class 9: Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signaling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming or accumulating electricity; apparatus for recording, transmi…
When was UK trademark UK00917548348 filed?
UK trademark UK00917548348 for the mark 'ALPHAGO' was filed at the UK IPO on 1 December 2017 and registered on 28 July 2020.
When does UK trademark UK00917548348 need to be renewed?
UK trademark UK00917548348 for the mark 'ALPHAGO' is currently recorded as valid until 1 December 2027, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00917548348?
Fieldfisher LLP is listed as the attorney / representative of record for UK trademark UK00917548348 for the mark 'ALPHAGO' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "ALPHAGO" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| ALPHAGOSame applicant | 87704396 | 700 | 2017-12-01 |
| ALPHAGO ZEROSame applicant | 87704401 | 700 | 2017-12-01 |
| ALPHAGOSame applicant | 86958754 | 700 | 2016-03-30 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| ALPHAGODDESS | 99363685 | 641 | 2025-08-28 |
| AG ALPHAGOGO | 99066729 | 645 | 2025-03-04 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.