Loading...
UK Trademark — IPO
WHAT'S THAT SMELL?
Application UK00917836586 · Registered
Quick Facts
| Application Number | UK00917836586 |
| Status | Registered |
| Owner | WowWee Group Limited |
| Filed | 2018-02-20 |
| Registered | 2018-06-16 |
| Renewal Due | 2028-02-20 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
Yes. WHAT'S THAT SMELL? is currently a registered UK trademark, with renewal due on 2028-02-20. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 28 — Games & Toys
Board games; Equipment sold as a unit for playing board games.
Timeline
- Filed: 2018-02-20
- Registered: 2018-06-16
- Renewal due: 2028-02-20
About This Trademark
'WHAT'S THAT SMELL?' is a registered trademark on the UK IPO register, owned by WowWee Group Limited. The application (UK00917836586) was filed on 20 February 2018 and registered on 16 June 2018. The registration is set to expire on 20 February 2028.
This mark is recorded under Class 28 (games, toys & sporting goods).
The trademark is represented by Bailey Walsh & Co LLP.
Frequently Asked Questions
Who owns UK trademark UK00917836586 ('WHAT'S THAT SMELL?')?
UK trademark UK00917836586 for the mark 'WHAT'S THAT SMELL?' in Class 28 is recorded on the UK IPO register as owned by WowWee Group Limited. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00917836586 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00917836586 for the mark 'WHAT'S THAT SMELL?' as registered.
Which goods or services does UK trademark UK00917836586 cover?
UK trademark UK00917836586 for the mark 'WHAT'S THAT SMELL?' is registered in Class 28 (games, toys & sporting goods). The filed specification reads: Class 28: Board games; Equipment sold as a unit for playing board games.
When was UK trademark UK00917836586 filed?
UK trademark UK00917836586 for the mark 'WHAT'S THAT SMELL?' was filed at the UK IPO on 20 February 2018 and registered on 16 June 2018.
When does UK trademark UK00917836586 need to be renewed?
UK trademark UK00917836586 for the mark 'WHAT'S THAT SMELL?' is currently recorded as valid until 20 February 2028, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00917836586?
Bailey Walsh & Co LLP is listed as the attorney / representative of record for UK trademark UK00917836586 for the mark 'WHAT'S THAT SMELL?' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "WHAT'S THAT SMELL?" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| WHAT'S THAT SMELL?Same applicant | 87644174 | 710 | 2017-10-13 |
| WHAT'S THAT SMELL? | 99345487 | 686 | 2025-08-19 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| CHEF AROMAS WHAT'S THAT SMELL? WHO'S COOKING! | 86495778 | 606 | 2015-01-05 |
| WHAT'S THAT SMELL, DAMMIT!?! | 86010841 | 606 | 2013-07-15 |
| SOFT HYACINTH. BLOOD ORANGE. THAT'S WHAT LAUGHTER SMELLS LIKE. | 85358035 | 710 | 2011-06-28 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.