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UK Trademark — IPO
SURVIVAL OF THE FITTEST
Application UK00917866908 · Registered
Quick Facts
| Application Number | UK00917866908 |
| Status | Registered |
| Owner | ITV Studios Limited |
| Filed | 2018-02-27 |
| Registered | 2018-09-14 |
| Renewal Due | 2028-02-27 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
Yes. SURVIVAL OF THE FITTEST is currently a registered UK trademark, with renewal due on 2028-02-27. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 9 — Electrical & IT
Cinematographic and photographic films; sound and video recordings; audio tapes, audio CD and video tapes; apparatus for recording, transmission or reproduction of sound or images; video and computer games; computer software; software for mobile devices, personal computers, consoles and tablets; computer software platforms, incorporating applications featuring functional and graphical elements; software for gaming, gambling, on-line gaming and gambling; downloadable software for mobile devices, personal computers, consoles and tablets; interactive compact discs; CDROMs, DVDs and Optical storage disc; smart phone apparatus and software relating thereto; WAP phone apparatus and software relating thereto; Computer software applications for mobile phones, smartphones, notebook computers, computers and media players; decorative refrigerator magnets; portable media players; computer software applications for mobile telephones, smartphones, notebook computers, computers and media players; software to enable uploading, downloading, capturing, posting, showing, editing, playing, streaming, viewing, previewing, displaying, tagging, blogging, sharing, manipulating, distributing, publishing, reproducing, of electronic media, multimedia content, videos, movies, pictures, images, text, photos, games, usergenerated content, audio content, and information via the Internet or other computer and communications networks; digital music (downloadable from the Internet); downloadable online publications; Podcasts (downloadable); Downloadable electronic books; parts and fittings for all the aforesaid goods; none of the foregoing relating to the teaching of dance, choreographic services, organisation of dance competitions, distribution of non-downloadable films in respect of dance, provision of information, advisory and consultative services relating to dance.
Class 38 — Telecommunications
Broadcasting and telecommunication services; broadcasting and transmission of television, radio, cable, satellite and Internet programmes; telecommunication of information (including web pages), computer programs and any other data; transmission of messages, sound and images; transmission of information by communications satellite, microwave or electronic, digital or analogue means; communications services for the electronic, digital and analogue display of information, messages, images and data; providing access to electronic games for use on mobile devices including mobile phones and tablets; video-on-demand transmissions; near video-on-demand transmission services; providing online forums, chat rooms, blogs, and listservers for the transmission of messages, comments and multimedia content among users; broadcasting services via the uploading, downloading, capturing, posting, showing, editing, playing, streaming, viewing, previewing, displaying, tagging, blogging, sharing, manipulating, distributing, publishing, reproducing, of electronic media, multimedia content, videos, movies, pictures, images, text, photos, games, user-generated content, audio content, and information via the Internet or other computer and communications networks; webcasting services; providing digital program distribution of audio and video broadcasts over a global computer network; all the foregoing services available from computer databases, the Internet or via other communications; SMS services; texting services; Video, audio and television streaming services; Podcasting, transmission of podcasts; information and advisory services relating to any of the aforesaid services; none of the foregoing relating to the teaching of dance, choreographic services, organisation of dance competitions, distribution of non-downloadable films in respect of dance, provision of information, advisory and consultative services relating to dance.
Class 41 — Education & Entertainment
Entertainment; entertainment services in the form of television programmes, cable, satellite and Internet programmes; production and presentation of television programmes, shows, films, videos, DVDs and Optical storage disc; production and presentation of television, radio, cable, satellite and Internet programmes; production, presentation, distribution, syndication, networking and rental of television, radio, cable, satellite and Internet programmes and of films, sound recordings, video recordings and DVDs; information relating to entertainment, provided on-line from a computer database or the Internet or by communications satellite, microwave or other electronic, digital or analogue media; organisation, production and presentation of events for educational, cultural or entertainment purposes; electronic games services, including provision of computer games on-line or by means of a global computer network; electronic gaming and gambling services, including provision of games online, on social networks or by means of a global computer network; gaming services; organisation, production and presentation of competitions, contests, games, game shows, quizzes, fun days, exhibitions, shows, roadshows, staged events, raves, concerts and participation events; Providing television programmes, not downloadable, via video-on-demand and near video-on-demand transmission services; streaming services of audio and visual content; entertainment and educational services via the uploading, downloading, capturing, posting, showing, editing, playing, streaming, viewing, previewing, displaying, tagging, blogging, sharing, manipulating, distributing, publishing, reproducing, of electronic media, multimedia content, videos, movies, pictures, images, text, photos, games, user-generated content, audio content, and information via the Internet or other computer and communications networks; Provision of entertainment via podcast; information and advisory services relating to any of the aforesaid services; none of the foregoing relating to dance, performing arts, theatre, to the teaching of dance, choreographic services, organisation of dance competitions, distribution of nondownloadable films in respect of dance, provision of information, advisory and consultative services relating to dance.
Timeline
- Filed: 2018-02-27
- Registered: 2018-09-14
- Renewal due: 2028-02-27
About This Trademark
'SURVIVAL OF THE FITTEST' is a registered trademark on the UK IPO register, owned by ITV Studios Limited. The application (UK00917866908) was filed on 27 February 2018 and registered on 14 September 2018. The registration is set to expire on 27 February 2028.
This mark is recorded under multiple classes: Class 9 (scientific, electrical & IT apparatus); Class 38 (telecommunications services); Class 41 (education, entertainment & sporting services).
The trademark is represented by ITV Studios Limited.
Frequently Asked Questions
Who owns UK trademark UK00917866908 ('SURVIVAL OF THE FITTEST')?
UK trademark UK00917866908 for the mark 'SURVIVAL OF THE FITTEST' in Class 9, 38, 41 is recorded on the UK IPO register as owned by ITV Studios Limited. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00917866908 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00917866908 for the mark 'SURVIVAL OF THE FITTEST' as registered.
Which Nice classes is UK trademark UK00917866908 registered under?
UK trademark UK00917866908 for the mark 'SURVIVAL OF THE FITTEST' is recorded in Class 9 (scientific, electrical & IT apparatus); Class 38 (telecommunications services); Class 41 (education, entertainment & sporting services). The filed specification reads: Class 9: Cinematographic and photographic films; sound and video recordings; audio tapes, audio CD and video tapes; apparatus for recording, transmission or reproduction of sound or images; video and computer games; computer software; software for mobile devices, personal computers, consoles and tablets; computer so…
When was UK trademark UK00917866908 filed?
UK trademark UK00917866908 for the mark 'SURVIVAL OF THE FITTEST' was filed at the UK IPO on 27 February 2018 and registered on 14 September 2018.
When does UK trademark UK00917866908 need to be renewed?
UK trademark UK00917866908 for the mark 'SURVIVAL OF THE FITTEST' is currently recorded as valid until 27 February 2028, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00917866908?
ITV Studios Limited is listed as the attorney / representative of record for UK trademark UK00917866908 for the mark 'SURVIVAL OF THE FITTEST' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "SURVIVAL OF THE FITTEST" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| SURVIVAL OF THE FITTEST | 97061528 | 602 | 2021-10-06 |
| SURVIVAL OF THE FITTEST | 87869347 | 702 | 2018-04-09 |
| SURVIVAL OF THE FITTEST | 85955955 | 710 | 2013-06-10 |
| SURVIVAL OF THE FITTEST | 85789490 | 710 | 2012-11-28 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| SURVIVAL OF THE FITTEST: ZOMBIE APOCALYPSE MANHATTAN | 90083433 | 606 | 2020-07-30 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.