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UK Trademark — IPO
ROVER
Application UK00917879322 · Registered
Quick Facts
| Application Number | UK00917879322 |
| Status | Registered |
| Owner | Jaguar Land Rover Limited |
| Filed | 2018-03-24 |
| Registered | 2019-03-26 |
| Renewal Due | 2028-03-24 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
Yes. ROVER is currently a registered UK trademark, with renewal due on 2028-03-24. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 3 — Cosmetics & Cleaning
Non-medicated cosmetics and toiletry preparations; Non-medicated dentifrices; Perfumery, essential oils; Bleaching preparations and other substances for laundry use; Cleaning, polishing, scouring and abrasive preparations; Substances for cleaning and polishing for motor land vehicles; soaps; fragrances; non-medicated toilet preparations; sun-tanning preparations; ultra violet barrier creams and lotions; aftershaves; anti-perspirants; deodorants for personal use; shampoos; non-medicated preparations for the hair and care of the skin; preparations for application to the skin, scalp or hair; moisturisers; talcum powder for toilet use; eau de cologne; toilet water; essential oils; cosmetics; make-up; dentifrices; perfumes; toiletries; tissues impregnated with cleaning and/or moisturising preparations; temporary tattoos; nail art; animal grooming products; odor fresheners for animals.
Class 6 — Metal Goods
Common metals and their alloys, ores; Metal materials for building and construction; Transportable buildings of metal; Non-electric cables and wires of common metal; Small items of metal hardware; Metal containers for storage or transport; Safes; screws, nuts, bolts, washers, connectors, fasteners; metal hardware; Extrusions; Panels; Stampings; Cast parts; Forged metal parts; Containers, all made wholly or principally of common metals or their alloys; Hinges, non-electric locks and latches, and parts and fittings therefor; badges for vehicles; metal signs and decorative plaques of metal; signs, and information and advertising displays, of metal; fasteners; pipes (not being boiler tubes or parts of machines) and connectors therefor; Flexible tubes and hose assemblies of metal; keys and key blanks; tanks for liquids, all of common metal; parts and fittings for motor land vehicles, namely Clips, Flanges, Hinges, Nozzles, Rivets, Sealing caps; Empty tool boxes, empty tool chests, all the aforementioned goods being of metal; non-electric cables and wires of common metal; Woven wire fabric; Wire for aerials; Signs; Identity plates; number plates; statues and works of art in common metals; Climbing equipment (made of metal); Crampons for climbing.
Class 14 — Jewellery & Watches
Precious metals and their alloys; Jewellery; precious stones; semi-precious stones; cuff links; tie pins of precious metal; tie clips of precious metal; jewels; trinkets [jewellery]; trinkets of precious metal; trinkets coated with precious metal; decorative articles [trinkets or jewellery] for personal use; horological and chronometric instruments; watches; watch straps; clocks; key fobs; silver key fobs; key fobs in precious metals or coated therewith; key rings of precious metal; key fobs made of leather or leather imitations; key rings and key chains; key rings of precious metals; jewellery boxes; lapel pins; charms [jewellery]; charms for key rings and key chains.
Class 16 — Paper & Printed Matter
Printed matter; stationery; posters; maps; travel guides; newspapers, periodicals, magazines; catalogues; newsletters; tickets; souvenir programmes; manuals; printed instructional, educational and teaching materials; photographs; brochures; paper banners; advertising materials, all being printed publications; none of the aforesaid goods relating to rail travel or rail-replacement bus; books; coloring books; childrens books; childrens activity books, story books; cookery books; comics; paper flags; bunting of paper; stencils; office requisites (other than furniture); writing and drawing instruments; paper; calendars; stickers; labels; decalcomanias; sticker albums; sticker books; adhesives for stationery or household use; drawing materials and materials for artists; paintbrushes; plastic sheets, films and bags for wrapping and packaging; gift wrap, greeting cards, gift tags, gift ribbon made from paper; tissue paper; party invitations; thank you cards; place setting cards; wedding albums; photograph albums; philatelic items; scrapbooks; memento books; boxes of card or cardboard; rulers; postcards; bookmarks; bookends; erasers; paperweights; book covers; diaries; wall planners; year planners; notebooks; appointment books; address books; business card holders; cheque book covers; passport covers; folders; notepads; art prints; pens; pencils; presentation packs and folders; pencil cases; figurines designed to sit on top of pens; chalk boards; chalk; whiteboards; staplers; staples; hole punches; sticky tape; sticky tape dispensers; paper clips; colouring materials, crayons, artists materials; modelling clay; childrens painting sets; stamps for ink and ink pads; highlighter pens; paper towels, napkins, serviettes, mats, coasters, handkerchiefs, tissues, cloths, wipes, tablecloths, party favours, all made wholly or principally of paper and/or paper derivatives; babies bibs of paper; paper cake cases; wrapping and packing paper; paper bags and sacks; disposable paper protectors for carpets and seats; disposable protectors for steering wheels and road wheels, all made of polythene or of plastic film or sheet materials; money clips; desk sets; desktop organizers; spare parts lists; maintenance manuals, all being printed publications; dressmaking patterns; luggage tags of paper or card.
Class 18 — Leather & Luggage
Leather; imitation leather; imitation suede leather; leather and imitation leather bags; pouches of leather for packaging; cases of leather for holding keys; leather leashes; traveling bags; vanity cases sold empty; attaché cases; document cases; suitcases; bags; wallets; purses; handbags; rucksacks; business card cases; luggage; luggage tags; sports bags; tote bags; parasols; umbrellas; walking sticks; umbrella sticks; hiking poles; animal leads; collars, leashes and clothing for animals; animal skins and hides; whips; harnesses and saddlery.
Class 21 — Household Utensils
Household or kitchen utensils and containers; Cookware and tableware, except forks, knives and spoons; Combs and sponges; Brushes, except paintbrushes; Brush-making materials; Articles for cleaning purposes; Unworked or semi-worked glass, except building glass; Glassware, porcelain and earthenware; Camping grills, camping cookware, camping dishware; lunchboxes; crockery, mugs, plates, tankards, napkin holders and rings, trays, mats, bottle openers; corkscrews, coasters, ornaments; statuettes; tea pots; egg cups; ice buckets; decanters; wine stoppers; toothbrushes; paper cups, dishes and plates; small domestic utensils and containers; salt and pepper mills; cookie cutters; ice cube molds; cake molds; cloths and sponges; clothing and footwear brushes; articles and materials for cleaning purposes; car-cleaning cloths, sponges and brushes; portable coolers and flasks, plastic water bottles, all for foodstuffs and/or beverages; Plastic water bottles for bicycles; small portable containers for money and/or personal possessions; money boxes; piggy banks; cookie jars; feeding tables for birds.
Class 24 — Textiles
Textiles and substitutes for textiles; Household linen; Curtains of textile or plastic; textile fabric for vehicle upholstery; travelling rugs; bed covers; bedspreads, bed clothes and bed linen; table covers and table linen; mats and towels of textile materials; textile piece goods; camping linens, blankets for outdoor use; towels.
Class 25 — Clothing & Footwear
Clothing; footwear; headgear; outerwear; leisurewear; Tshirts; tops; polo shirts; sweatshirts; hooded tops; hooded pullovers; shirts; fleece pullovers; fleece jackets; sweaters; suits; coats; dresses; skirts; jackets; vests; blazers; gilets; anoraks; sweatpants; trousers; shorts; gym wear; cycling shorts; cycling tops; specialised sports clothing; overalls; coveralls; racing driver overalls; uniforms; smocks; underclothing; pajamas; sleep masks; pocket squares; swimwear; scarves; bandanas; sashes for wear; hosiery; socks; stockings; cloth bibs; costumes; fancy dress costumes; aprons; belts; gloves; mittens; driving gloves; cycling gloves; ties; hats; caps; head scarves; head wraps; headbands; visors; ear muffs; knitted beanies; shoes; boots; slippers; drivers shoes; sandals; cycling shoes; childrens clothes; babies clothes; sports teams club shirts; sports teams scarves; sports teams training kit [clothing]; sports teams replica clothing kit; sports teams supporters clothing, headgear and footwear; ski boots; snowboard boots; apres-ski boots; wetsuits; wetsuit gloves; wetsuit helmets; wetsuit boots; triathlon clothing; running spikes; football boots; walking boots; mountaineering boots; climbing boots.
Class 26 — Lace & Haberdashery
Lace and embroidery, ribbons and braid; Buttons, hooks and eyes, pins and needles; Artificial flowers; Hair decorations; False hair; lanyards for holding keys; lanyards for wear; badges for wear, not of precious metal; beads, other than for making jewelry; belt clasps; blouse fasteners; bows for hair; boxes for needles; pins and needles; buckles; zippers; charms, other than for jewellery, key rings or key chains; brooches; cords for clothing; decorative articles for hair; eyelets for clothing; collar supports; expanding bands for holding sleeves; false hems; fastenings for clothing; fastenings for suspenders; feathers; hair bands; hair grips; hair barrettes; hair pins; hair nets; hat trimmings; heat adhesive patches for repairing textile articles; heat adhesive patches for decoration of textile articles; hook and pile fastening tapes; hooks; hooks for corsets; needle cushions; needle-threaders; needles; ornamental novelty badges; prize ribbons; saddlers' needles; sewing needles; sewing boxes; sewing thimbles; sewing kits; shoe fasteners; shoe hooks; shoe laces; shoe trimmings; shoe eyelets; shoe buckles; shuttles for making fishing nets; snap fasteners; tassels; trouser clips for cyclists; wreaths of artificial flowers; badges for wear, of common metal.
Class 28 — Games & Toys
Toys; games; playthings; video game apparatus; Scale models and toy models, all of motor land vehicles, all sold complete or in kit form; go karts [toys]; scooters [toys]; bicycles [toys]; rideable toy vehicles; ride-on toy vehicles; fairground rides; coin-operated toy vehicles; handheld computer games; video games equipment adapted for use with TV receivers; remote control toy vehicles; remote control planes; remote control drones; remote control helicopters; remote control boats; computer controlled toys; computer controlled toy-vehicles; computer controlled scale model vehicles; Sports equipment; sailing equipment [sporting articles]; horse riding equipment [sporting articles]; rugby balls and equipment for playing rugby; skis; snowboards; surfboards; windsurf boards; mountain boards; skateboards; water skis; wakeboards; Hang gliding equipment; paragliding equipment; sports paracuting equipment; footballs; tennis balls; tennis racquets; flippers for swimming or diving; sports diving equipment; Fishing equipment; harpoon guns [sporting articles]; archery equipment; Cricket equipment; Hockey equipment; Gym equipment; home gym equipment; Yoga equipment; Balls; Roller skate; ice skates; Clay pigeon traps; clay pigeons [targets]; Climber harnesses; Cycling machines [stationary]; training devices fitting to a wheel to convert a cycle to a stationary cycle machine; golf clubs, golf balls and golf bags; golf divot repair kit; stuffed toy animals; plush toys; flying discs, throwable toys; beach toys; outdoor toys; playing cards; puzzles; gymnastic and sporting articles not included in other classes; decorations for Christmas trees; Christmas decorations made of paper or card; party favours.
Timeline
- Filed: 2018-03-24
- Registered: 2019-03-26
- Renewal due: 2028-03-24
About This Trademark
'ROVER' is a registered trademark on the UK IPO register, owned by Jaguar Land Rover Limited. The application (UK00917879322) was filed on 24 March 2018 and registered on 26 March 2019. The registration is set to expire on 24 March 2028.
This mark is recorded under multiple classes: Class 3 (cosmetics, cleaning preparations & perfumery); Class 6 (common metals & metal goods); Class 14 (precious metals, jewellery & watches); Class 16 (paper, cardboard & printed matter); Class 18 (leather, luggage & bags); Class 21 (household utensils & containers); Class 24 (textiles & textile substitutes); Class 25 (clothing, footwear & headgear); Class 26 (lace, embroidery, ribbons & haberdashery); Class 28 (games, toys & sporting goods).
The trademark is represented by CMS Cameron McKenna Nabarro Olswang LLP.
Frequently Asked Questions
Who owns UK trademark UK00917879322 ('ROVER')?
UK trademark UK00917879322 for the mark 'ROVER' in Class 3, 6, 14, 16, 18, 21, 24, 25, 26, 28 is recorded on the UK IPO register as owned by Jaguar Land Rover Limited. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00917879322 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00917879322 for the mark 'ROVER' as registered.
Which Nice classes is UK trademark UK00917879322 registered under?
UK trademark UK00917879322 for the mark 'ROVER' is recorded in Class 3 (cosmetics, cleaning preparations & perfumery); Class 6 (common metals & metal goods); Class 14 (precious metals, jewellery & watches); Class 16 (paper, cardboard & printed matter); Class 18 (leather, luggage & bags); Class 21 (household utensils & containers); Class 24 (textiles & textile substitutes); Class 25 (clothing, footwear & headgear); Class 26 (lace, embroidery, ribbons & haberdashery); Class 28 (games, toys & sporting goods). The filed specification reads: Class 3: Non-medicated cosmetics and toiletry preparations; Non-medicated dentifrices; Perfumery, essential oils; Bleaching preparations and other substances for laundry use; Cleaning, polishing, scouring and abrasive preparations; Substances for cleaning and polishing for motor land vehicles; soaps; fragrances; non…
When was UK trademark UK00917879322 filed?
UK trademark UK00917879322 for the mark 'ROVER' was filed at the UK IPO on 24 March 2018 and registered on 26 March 2019.
When does UK trademark UK00917879322 need to be renewed?
UK trademark UK00917879322 for the mark 'ROVER' is currently recorded as valid until 24 March 2028, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00917879322?
CMS Cameron McKenna Nabarro Olswang LLP is listed as the attorney / representative of record for UK trademark UK00917879322 for the mark 'ROVER' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "ROVER" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| FLEX ROVER | 99671171 | 630 | 2026-02-26 |
| FOUR LEAF ROVER | 99662838 | 630 | 2026-02-20 |
| FOUR LEAF ROVER | 99662896 | 630 | 2026-02-20 |
| ROVER ALERT | 99651976 | 630 | 2026-02-13 |
| L-ROVER | 99639569 | 630 | 2026-02-06 |
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| ROVERSame applicant | 1918119 | protected | 2018-04-05 |
| LAND ROVER FINANCIAL SERVICESSame applicant | 1877210 | protected | 2017-10-02 |
| ROVERSame applicant | 1745599 | protected | 2016-01-11 |
| ROVER MODS | 2594380 | published | 2025-10-13 |
| ROCK ROVER | 2585066 | accepted | 2025-09-09 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.