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UK Trademark — IPO
Hero
Application UK00918153542 · Registered
Quick Facts
| Application Number | UK00918153542 |
| Status | Registered |
| Owner | HERO AG |
| Filed | 2019-11-15 |
| Registered | 2020-05-22 |
| Renewal Due | 2029-11-15 |
| Type | Individual |
| Feature | Other |
| Attorney | See claim section below |
Is this trademark active?
Yes. Hero is currently a registered UK trademark, with renewal due on 2029-11-15. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 5 — Pharmaceuticals
Baby food; beverages for babies; food and beverages for infants; food supplements for infants; infant formula; baby milk formula; baby milk; replacement for breast milk; replacement for baby milk; baby milk powder; complementary foods for babies; gluten-free baby food; gluten-free food and food additives, all adapted for medical purposes; nutritional supplements; dietetic food adapted for medical purposes; dietetic substances adapted for medical purposes; dietetic beverages adapted for medical purposes; protein dietary supplements; food adapted for medical purposes for sick people and diabetics.
Class 29 — Meat & Dairy
Preserved, frozen, dried and cooked fruits and vegetables; fruit and vegetable based snack foods and bars; nut bars; nut-based bars; processed nuts; dried edible mushrooms; mushrooms, preserved; fruit slices; fruit chips; vegetable chips; jellies; jams; marmalades; compotes; fruit spreads; fruit pulp; fruit mush; fruit and vegetable purée; pre-cooked soup; preparations for making soup; nut-based spreads; hazelnut spreads; prepared meals made from meat; dishes of fish; prepared meat; preserved meat; processed meat; tomato purée; olive oil; hash brown potatoes; potato-based gnocchi; albumen for culinary purposes; milk products containing fruit pulp and fruit aromas; milk and milk products; yogurt; broth.
Class 30 — Coffee, Tea & Bakery
Cereal preparations; Breakfast cereals; Muesli; Cereal bars; Ravioli; Farinaceous food pastes; Rice; Risotto; Gnocchi; Polenta; Snacks based on rice, cereals and corn; Puffed corn-based snacks; Ready-made dishes containing pasta; Rice-based prepared meals; Porridge oats; Porridge; Meat pies; Honey; Golden syrup; Dulce de leche; Flour; Breads; Custard; Cacao spreads; Chocolate-based spreads; Maltodextrins for nutritional use [other than medical]; Mustard; Mayonnaise; Tomato ketchup; Sauces; Condiments; Pasta sauce; Tomato sauce; Salad sauces; Dips; Seasonings (spices); Processed herbs; Ice cream, sorbets and other kinds of edible ices.
Class 32 — Non-Alcoholic Beverages
Fruit beverages and fruit juices; lemonades; vegetable juices (beverages); fruit nectars, nectars; smoothies; syrups and other substances for the preparation of drinks; mineral and aerated water; non-alcoholic beverages.
Device Elements (Vienna Classification)
This figurative mark is indexed under the following Vienna categories by the UK IPO:
- 27.05.01 — Forms of writing, numerals
Timeline
- Filed: 2019-11-15
- Registered: 2020-05-22
- Renewal due: 2029-11-15
About This Trademark
'Hero' is a registered trademark on the UK IPO register, owned by HERO AG. The application (UK00918153542) was filed on 15 November 2019 and registered on 22 May 2020. The registration is set to expire on 15 November 2029.
This mark is recorded under multiple classes: Class 5 (pharmaceuticals & medical preparations); Class 29 (meat, fish, preserved foods & dairy); Class 30 (coffee, tea, baked goods & confectionery); Class 32 (beers & non-alcoholic beverages).
The trademark is represented by Foot Anstey LLP.
Frequently Asked Questions
Who owns UK trademark UK00918153542 ('Hero')?
UK trademark UK00918153542 for the mark 'Hero' in Class 5, 29, 30, 32 is recorded on the UK IPO register as owned by HERO AG. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00918153542 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00918153542 for the mark 'Hero' as registered.
Which Nice classes is UK trademark UK00918153542 registered under?
UK trademark UK00918153542 for the mark 'Hero' is recorded in Class 5 (pharmaceuticals & medical preparations); Class 29 (meat, fish, preserved foods & dairy); Class 30 (coffee, tea, baked goods & confectionery); Class 32 (beers & non-alcoholic beverages). The filed specification reads: Class 5: Baby food; beverages for babies; food and beverages for infants; food supplements for infants; infant formula; baby milk formula; baby milk; replacement for breast milk; replacement for baby milk; baby milk powder; complementary foods for babies; gluten-free baby food; gluten-free food and food additives, a…
When was UK trademark UK00918153542 filed?
UK trademark UK00918153542 for the mark 'Hero' was filed at the UK IPO on 15 November 2019 and registered on 22 May 2020.
When does UK trademark UK00918153542 need to be renewed?
UK trademark UK00918153542 for the mark 'Hero' is currently recorded as valid until 15 November 2029, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00918153542?
Foot Anstey LLP is listed as the attorney / representative of record for UK trademark UK00918153542 for the mark 'Hero' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "Hero" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| BACKYARD BBQ HERO | 99678375 | 630 | 2026-03-02 |
| WWE HOMETOWN HERO | 99676025 | 630 | 2026-02-28 |
| WW HOMETOWN HERO | 99676038 | 630 | 2026-02-28 |
| SING HERO | 99669330 | 630 | 2026-02-25 |
| HM, HERO MEDALLIONS | 99670308 | 630 | 2026-02-25 |
Japan — Japan (Japan Patent Office)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| D-HELO | 2025019917 | Registered | 2025-02-26 |
| Helo | 2024120686 | Registered | 2024-11-11 |
| Helo | 2024120687 | Registered | 2024-11-11 |
| Helo | 2024120688 | Registered | 2024-11-11 |
| Hero∞ヒ-ロ- | 1985101655 | Registered | 1985-10-07 |
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| Brain Hero | 2624961 | accepted | 2026-02-11 |
| NEW BUSINESS HERO | 2620319 | published | 2026-01-21 |
| Employee Hero | 2617652 | published | 2026-01-08 |
| Salt Hero | 2600552 | accepted | 2025-11-07 |
| Roof Hero | 2596117 | accepted | 2025-10-29 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
Japan (Japan Patent Office)
Japanese trademark data is supplied by the Japan Patent Office (JPO) via the JPO open bulk data release. Official government publications in Japan are not subject to copyright under Article 13 of the Japanese Copyright Act.
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.