Case Details

Mark: 90/90/90 SCHOOLS WERE FIRST REFERENCED IN THE ARTICLE THE 90/90/90 SCHOOLS: A CASE STUDY BY DR. DOUGLAS REEVES PUBLISHED IN ACCOUNTABILITY IN ACTION, 1998 (COPYRIGHT ADVANCED LEARNING CENTERS). 90/90/90 SCHOOLS HAVE THE FOLLOWING CHARACTERISTICS: - MORE THAN 90 PERCENT OF THE STUDENTS ARE ELIGIBLE FOR FREE AND REDUCED LUNCH, A COMMONLY USED SURROGATE FOR LOW-INCOME FAMILIES. - MORE THAN 90 PERCENT OF THE STUDENTS ARE FROM ETHNIC MINORITIES. - MORE THAN 90 PERCENT OF THE STUDENTS MET OR ACHIEVED HIGH ACADEMIC STANDARDS, ACCORDING TO INDEPENDENTLY CONDUCTED TESTS OF ACADEMIC ACHIEVEMENT. THE 90/90/90 SCHOOLS STUDY WAS THE RESULT OF FOUR YEARS RESEARCH (1995-1998) CONDUCTED AT THE LEADERSHIP AND LEARNING CENTER (THEN THE CENTER FOR PERFORMANCE ASSESSMENT). IT SPECIFICALLY EVALUATED THE USE OF STANDARDS AND ASSESSMENT WITH A COHORT OF SOME 130,000 STUDENTS IN 228 SCHOOLS. THE RESEARCH INCLUDES FOUR YEARS OF TEST DATA (1995 THROUGH 1998) WITH STUDENTS IN A VARIETY OF SCHOOL SETTINGS, FROM ELEMENTARY THROUGH HIGH SCHOOL. THE RESEARCH ON 90/90/90 SCHOOLS IDENTIFIED THE COMMON PRACTICES OF EXCELLENT ORGANIZATIONS, SPECIFICALLY A COMMON SET OF BEHAVIORS EXHIBITED BY THE LEADERS AND TEACHERS IN SCHOOLS WITH HIGH ACHIEVEMENT, HIGH MINORITY ENROLLMENT, AND HIGH POVERTY LEVELS. THE FOLLOWING FIVE CHARACTERISTICS WERE COMMON TO ALL 90/90/90 SCHOOLS: - A FOCUS ON ACADEMIC ACHIEVEMENT - CLEAR CURRICULUM CHOICES - FREQUENT ASSESSMENT OF STUDENT PROGRESS AND MULTIPLE OPPORTUNITIES FOR IMPROVEMENT - AN EMPHASIS ON NONFICTION WRITING - COLLABORATIVE SCORING OF STUDENT WORK SINCE THE INITIAL PUBLICATION OF THE 90/90/90 SCHOOLS IN 1998 THE DATA WERE INDEPENDENTLY VERIFIED BY SCHMOKER (RESULTS FIELDBOOK, 2001) AND SIMPSON (BEATING THE ODDS. AMERICAN SCHOOL BOARD JOURNAL, 2003) AS WELL COUNTLES RESEARCH ARTICLES.
Status: Status 622
Filed: —

Goods & Services

Classes: Class 41

Attorney & Correspondent

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Prosecution History

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Case Documents

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External Resources

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About This Trademark

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Data Source

United States (USPTO)

US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.

This page is served live from the USPTO Trademark Status & Document Retrieval (TSDR) API, so status, prosecution history and documents reflect the latest information returned by the USPTO at the time of your request.

The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.

Why this US trademark matters

Every US trademark on file with the USPTO is a public declaration that a brand is using — or intends to use — a specific word, logo, or phrase on defined goods or services in commerce. Serial number 77759545 sits on the federal register as a reference point for competitors, attorneys, and founders running clearance on similar marks. Reading individual filings like this one in detail is one of the most direct ways to see how the USPTO treats descriptiveness, distinctiveness, and likelihood of confusion in practice — and the federal register remains the single best free signal for whether a proposed brand name has room to register without conflict.

US trademark protection is territorial, class-specific, and built on use in commerce. A registration covering 90/90/90 SCHOOLS WERE FIRST REFERENCED IN THE ARTICLE THE 90/90/90 SCHOOLS: A CASE STUDY BY DR. DOUGLAS REEVES PUBLISHED IN ACCOUNTABILITY IN ACTION, 1998 (COPYRIGHT ADVANCED LEARNING CENTERS). 90/90/90 SCHOOLS HAVE THE FOLLOWING CHARACTERISTICS: - MORE THAN 90 PERCENT OF THE STUDENTS ARE ELIGIBLE FOR FREE AND REDUCED LUNCH, A COMMONLY USED SURROGATE FOR LOW-INCOME FAMILIES. - MORE THAN 90 PERCENT OF THE STUDENTS ARE FROM ETHNIC MINORITIES. - MORE THAN 90 PERCENT OF THE STUDENTS MET OR ACHIEVED HIGH ACADEMIC STANDARDS, ACCORDING TO INDEPENDENTLY CONDUCTED TESTS OF ACADEMIC ACHIEVEMENT. THE 90/90/90 SCHOOLS STUDY WAS THE RESULT OF FOUR YEARS RESEARCH (1995-1998) CONDUCTED AT THE LEADERSHIP AND LEARNING CENTER (THEN THE CENTER FOR PERFORMANCE ASSESSMENT). IT SPECIFICALLY EVALUATED THE USE OF STANDARDS AND ASSESSMENT WITH A COHORT OF SOME 130,000 STUDENTS IN 228 SCHOOLS. THE RESEARCH INCLUDES FOUR YEARS OF TEST DATA (1995 THROUGH 1998) WITH STUDENTS IN A VARIETY OF SCHOOL SETTINGS, FROM ELEMENTARY THROUGH HIGH SCHOOL. THE RESEARCH ON 90/90/90 SCHOOLS IDENTIFIED THE COMMON PRACTICES OF EXCELLENT ORGANIZATIONS, SPECIFICALLY A COMMON SET OF BEHAVIORS EXHIBITED BY THE LEADERS AND TEACHERS IN SCHOOLS WITH HIGH ACHIEVEMENT, HIGH MINORITY ENROLLMENT, AND HIGH POVERTY LEVELS. THE FOLLOWING FIVE CHARACTERISTICS WERE COMMON TO ALL 90/90/90 SCHOOLS: - A FOCUS ON ACADEMIC ACHIEVEMENT - CLEAR CURRICULUM CHOICES - FREQUENT ASSESSMENT OF STUDENT PROGRESS AND MULTIPLE OPPORTUNITIES FOR IMPROVEMENT - AN EMPHASIS ON NONFICTION WRITING - COLLABORATIVE SCORING OF STUDENT WORK SINCE THE INITIAL PUBLICATION OF THE 90/90/90 SCHOOLS IN 1998 THE DATA WERE INDEPENDENTLY VERIFIED BY SCHMOKER (RESULTS FIELDBOOK, 2001) AND SIMPSON (BEATING THE ODDS. AMERICAN SCHOOL BOARD JOURNAL, 2003) AS WELL COUNTLES RESEARCH ARTICLES. does not automatically extend to every variant of the mark, every related category, or every other country, which is why brand owners pair USPTO clearance with structured cross-register checks — our US trademark search covers the USPTO register, while the wider UK clearance tool, Trademark Wiki, and the cross-register matches above let you see how the same word mark looks in adjacent jurisdictions before you file. International expansion typically routes through the Madrid Protocol once a US base application is on file.

If you are evaluating a filing that touches the same goods or services class as serial 77759545, start with an exact-match and phonetic-near-match check, review the cited identification of goods against the commercial use you actually intend, and document your use-in-commerce evidence in a form a USPTO examining attorney can act on. Most US office actions turn on either a Section 2(d) likelihood-of-confusion refusal or a Section 2(e) descriptiveness refusal — both are far easier to head off with disciplined upfront clearance than they are to overcome once issued, which is where a US-qualified trademark attorney adds the most value early.