THE COLOR(S) ORANGE AND BLACK IS/ARE CLAIMED AS A FEATURE OF THE MARK. ON TOP AND AT THE BOTTOM OF THE LABEL ARE BLACK FOIL LINES DESIGNS. THE MARK CONSISTS OF A HORSE HEAD WITH 2 LINES DESIGN RUNNING FROM THE BOTTOM OF THE HORSE HEAD TO THE LEFT, MAKING THE HORSE A CIRCLE STYLE . OUTSIDE THE HORSE, THERE IS A SQUARE FRAME SURROUNDING, MAKE THE SEMI-CIRCLED HORSE INSIDE THE SQUARE FRAME. JUST BELOW, THE WORDS "APPELLATIONS CELLAR "APPEARS IN BLACK. CENTERED BELOW APPEAR THE WORDS "STARE DECISIS" IN BLACK. SET FORTH BELOW THE "STARE DECISIS" ARE THE WORDS "A PROPRIETARTY RED WINE FROM CALIFORNIA " IN BLACK . BELOW THIS WORDING APPEARS "BARREL AGED".

Why this US trademark matters

Every US trademark on file with the USPTO is a public declaration that a brand is using — or intends to use — a specific word, logo, or phrase on defined goods or services in commerce. Serial number 88246178 sits on the federal register as a reference point for competitors, attorneys, and founders running clearance on similar marks. Reading individual filings like this one in detail is one of the most direct ways to see how the USPTO treats descriptiveness, distinctiveness, and likelihood of confusion in practice — and the federal register remains the single best free signal for whether a proposed brand name has room to register without conflict.

US trademark protection is territorial, class-specific, and built on use in commerce. A registration covering THE COLOR(S) ORANGE AND BLACK IS/ARE CLAIMED AS A FEATURE OF THE MARK. ON TOP AND AT THE BOTTOM OF THE LABEL ARE BLACK FOIL LINES DESIGNS. THE MARK CONSISTS OF A HORSE HEAD WITH 2 LINES DESIGN RUNNING FROM THE BOTTOM OF THE HORSE HEAD TO THE LEFT, MAKING THE HORSE A CIRCLE STYLE . OUTSIDE THE HORSE, THERE IS A SQUARE FRAME SURROUNDING, MAKE THE SEMI-CIRCLED HORSE INSIDE THE SQUARE FRAME. JUST BELOW, THE WORDS "APPELLATIONS CELLAR "APPEARS IN BLACK. CENTERED BELOW APPEAR THE WORDS "STARE DECISIS" IN BLACK. SET FORTH BELOW THE "STARE DECISIS" ARE THE WORDS "A PROPRIETARTY RED WINE FROM CALIFORNIA " IN BLACK . BELOW THIS WORDING APPEARS "BARREL AGED". does not automatically extend to every variant of the mark, every related category, or every other country, which is why brand owners pair USPTO clearance with structured cross-register checks — our US trademark search covers the USPTO register, while the wider UK clearance tool, Trademark Wiki, and the cross-register matches above let you see how the same word mark looks in adjacent jurisdictions before you file. International expansion typically routes through the Madrid Protocol once a US base application is on file.

If you are evaluating a filing that touches the same goods or services class as serial 88246178, start with an exact-match and phonetic-near-match check, review the cited identification of goods against the commercial use you actually intend, and document your use-in-commerce evidence in a form a USPTO examining attorney can act on. Most US office actions turn on either a Section 2(d) likelihood-of-confusion refusal or a Section 2(e) descriptiveness refusal — both are far easier to head off with disciplined upfront clearance than they are to overcome once issued, which is where a US-qualified trademark attorney adds the most value early.