THE MARK CONSISTS OF THE STYLIZED WORDING "POLLO ROYAL RESTAURANT" IN ORANGE LETTERS WITH FINE RED OUTLINING, WITH EACH WORD APPEARING ON A WHITE BANNER WITH RED SHADOWING AND FINE RED OUTLINING; WITH A DESIGN COMPRISED OF A YELLOW CHICKEN WEARING A GOLD CROWN FEATURING FIVE POINTS AT THE TOP WITH THREE GOLD SHADED CIRCLES AT THE TIP OF EACH POINT, AND ALSO FEATURING A GOLD HORIZONTAL BAND ACROSS ITS FRONT WITH THREE GOLD SHADED CIRCLES ON IT; WITH THE YELLOW CHICKEN DRESSED IN RED PANTS, AN ORANGE SHORT-SLEEVED SHIRT WITH A RED COLLAR, RED BUTTON STRIP, RED POCKET WITH YELLOW FLAP, AND ORANGE BUTTONS; WITH THE YELLOW CHICKEN HOLDING A WHITE PLATTER OUTLINED IN BLACK THAT HAS UPON IT AN ORANGE ROTISSERIE CHICKEN WITH FINE RED OUTLINING; AND WITH THE DESIGN OF THE YELLOW CHICKEN FEATURED UPON A VERTICALLY-ORIENTED WHITE OVAL FRAMED IN A RED DESIGN RESEMBLING A COAT OF ARMS WITH BLACK OUTLINING, THREE WHITE SWIRLS AND THREE WHITE RECTANGLES ON EACH SIDE, AND A WHITE RECTANGLE CENTERED NEAR THE TOP.

Why this US trademark matters

Every US trademark on file with the USPTO is a public declaration that a brand is using — or intends to use — a specific word, logo, or phrase on defined goods or services in commerce. Serial number 90879662 sits on the federal register as a reference point for competitors, attorneys, and founders running clearance on similar marks. Reading individual filings like this one in detail is one of the most direct ways to see how the USPTO treats descriptiveness, distinctiveness, and likelihood of confusion in practice — and the federal register remains the single best free signal for whether a proposed brand name has room to register without conflict.

US trademark protection is territorial, class-specific, and built on use in commerce. A registration covering THE MARK CONSISTS OF THE STYLIZED WORDING "POLLO ROYAL RESTAURANT" IN ORANGE LETTERS WITH FINE RED OUTLINING, WITH EACH WORD APPEARING ON A WHITE BANNER WITH RED SHADOWING AND FINE RED OUTLINING; WITH A DESIGN COMPRISED OF A YELLOW CHICKEN WEARING A GOLD CROWN FEATURING FIVE POINTS AT THE TOP WITH THREE GOLD SHADED CIRCLES AT THE TIP OF EACH POINT, AND ALSO FEATURING A GOLD HORIZONTAL BAND ACROSS ITS FRONT WITH THREE GOLD SHADED CIRCLES ON IT; WITH THE YELLOW CHICKEN DRESSED IN RED PANTS, AN ORANGE SHORT-SLEEVED SHIRT WITH A RED COLLAR, RED BUTTON STRIP, RED POCKET WITH YELLOW FLAP, AND ORANGE BUTTONS; WITH THE YELLOW CHICKEN HOLDING A WHITE PLATTER OUTLINED IN BLACK THAT HAS UPON IT AN ORANGE ROTISSERIE CHICKEN WITH FINE RED OUTLINING; AND WITH THE DESIGN OF THE YELLOW CHICKEN FEATURED UPON A VERTICALLY-ORIENTED WHITE OVAL FRAMED IN A RED DESIGN RESEMBLING A COAT OF ARMS WITH BLACK OUTLINING, THREE WHITE SWIRLS AND THREE WHITE RECTANGLES ON EACH SIDE, AND A WHITE RECTANGLE CENTERED NEAR THE TOP. does not automatically extend to every variant of the mark, every related category, or every other country, which is why brand owners pair USPTO clearance with structured cross-register checks — our US trademark search covers the USPTO register, while the wider UK clearance tool, Trademark Wiki, and the cross-register matches above let you see how the same word mark looks in adjacent jurisdictions before you file. International expansion typically routes through the Madrid Protocol once a US base application is on file.

If you are evaluating a filing that touches the same goods or services class as serial 90879662, start with an exact-match and phonetic-near-match check, review the cited identification of goods against the commercial use you actually intend, and document your use-in-commerce evidence in a form a USPTO examining attorney can act on. Most US office actions turn on either a Section 2(d) likelihood-of-confusion refusal or a Section 2(e) descriptiveness refusal — both are far easier to head off with disciplined upfront clearance than they are to overcome once issued, which is where a US-qualified trademark attorney adds the most value early.