Loading...
Australian Trademark — IP Australia
DIAMOND ETERNITY
Application 1512891 · Registered
Quick Facts
| Application Number | 1512891 |
| Status | Registered |
| Owner | shfl entertainment australasia pty limited |
| Type | trade_mark |
| Filed | 2012-09-06 |
| Registered | 2013-04-18 |
Is this trademark active?
Yes. DIAMOND ETERNITY is a currently protected Australian trademark. It is enforceable under the Trade Marks Act 1995 (Cth) in Australia.
Prosecution Timeline
Key events recorded against this trademark at IP Australia, oldest first.
- Published: 2012-09-06
- Protected: 2012-09-06
- Received by IP Australia: 2012-09-06
- Filed: 2012-09-06
- Accepted for registration: 2012-12-24
Applicant
| Name | light & wonder inc |
| Country | US |
Representative
This trademark is represented by spruson & ferguson, NSW, AU.
About This Trademark
'DIAMOND ETERNITY' is a protected trademark on the IP Australia register, owned by shfl entertainment australasia pty limited. The application (1512891) was filed on 6 September 2012 and registered on 18 April 2013.
This mark is recorded under Class 28 (games, toys & sporting goods).
Frequently Asked Questions
Who owns Australian trademark 1512891 ('DIAMOND ETERNITY')?
Australian trademark 1512891 for the mark 'DIAMOND ETERNITY' in Class 28 is recorded on the IP Australia register as owned by shfl entertainment australasia pty limited. This covers one specific Australian trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is Australian trademark 1512891 currently a registered trademark?
No — the IP Australia records the status of Australian trademark 1512891 for the mark 'DIAMOND ETERNITY' as protected.
Which goods or services does Australian trademark 1512891 cover?
Australian trademark 1512891 for the mark 'DIAMOND ETERNITY' is registered in Class 28, which covers games, toys & sporting goods.
When was Australian trademark 1512891 filed?
Australian trademark 1512891 for the mark 'DIAMOND ETERNITY' was filed at the IP Australia on 6 September 2012 and registered on 18 April 2013.
Cross-Register Filings
Trademarks matching "DIAMOND ETERNITY" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
UK — United Kingdom (Intellectual Property Office)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| DIAMOND ETERNITY | UK00912564191 | Registered | 2014-02-05 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| THE ROYAL DIAMOND, BRILLIANCE FOR ETERNITY | UK00911376605 | Dead | 2012-11-27 |
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| DIAMOND ETERNITY | 85722656 | 702 | 2012-09-06 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| ETERNITY STARTS WITH A DIAMOND | 99602108 | 630 | 2026-01-19 |
| REAL IS PRECIOUS. REAL IS ETERNAL. REAL AS A DIAMOND. | 99015611 | 700 | 2025-01-22 |
| ETERNAL LAB CREATED DIAMONDS | 98032247 | 602 | 2023-06-07 |
| ETERNAL LAB CREATED DIAMONDS | 97055845 | 606 | 2021-10-01 |
Data Source
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence. Local copy last synchronised on 2026-05-03.
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.