Loading...
UK Trademark — IPO
DIAMOND ETERNITY
Application UK00912564191 · Registered
Quick Facts
| Application Number | UK00912564191 |
| Status | Registered |
| Owner | SG Gaming ANZ Pty Ltd |
| Filed | 2014-02-05 |
| Registered | 2014-07-09 |
| Renewal Due | 2034-02-05 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
Yes. DIAMOND ETERNITY is currently a registered UK trademark, with renewal due on 2034-02-05. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 9 — Electrical & IT
Apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; compact discs, DVDs and other digital recording media; mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment, computers; computer software; fire-extinguishing apparatus; apparatus, instruments and materials for transmitting and/or receiving and/or recording sound and/or images; downloadable audio and video recordings featuring music, comedy, drama, action, adventure and/or animation; computers, tablet computers, computer terminals, computer peripheral devices; computer hardware; computer networks; telephone-based information retrieval software and hardware; computer games; computer software and computer hardware apparatus with multimedia and interactive functions; video games, computers and keypad controls for use with casino gaming tables, software for gaming machines, pre-programmed computer chips for use in gaming machines, graphic displays for gaming machines, and game machine conversion kits including preprogrammed computer chips and graphic displays; computer software for gaming and gambling; computer software gambling games downloadable from the internet; computer games programs downloaded via the internet [software]; computer games software; computer software programs; computer software programs for gaming and gambling; computer graphics software; Interactive video software; programmed video games [software]; Software [machine readable] for computer graphic applications; electronic publications (downloadable) provided from databases or the Internet; computer software and publications in electronic form supplied on-line from databases, from facilities provided on a global computer network or the Internet; interactive computer software, apparatus for searching electronic information from a global computer network or the Internet; computer software and telecommunications apparatus (including modems) to enable connection to databases and the Internet; computer software to enable searching of data; parts and accessories for all of the foregoing; computer gaming software for use with mobiles; computer software applications for use with mobile telephones; hardware and software for machines, devices and accessories in the field of gaming and gambling; parts and fittings for all the aforesaid goods.
Class 28 — Games & Toys
Games and playthings; gymnastic and sporting articles not included in other classes; games involving gambling, games of chance, gaming apparatus and equipment; casino gaming equipment, gaming chips, gaming machines, single and multi-player electronic gaming machines; card games, dice games; gaming tables, casino gaming tables; gaming table layouts; casino table games played on casino gaming tables; roulette wheels; playing cards; electronic handheld game units; musical toys, toy audio apparatus; toy musical boxes; toy musical instruments; toy record players for playing tunes and cassettes; musical games; battery operated toys; electronic toys; electric computer games, other than those adapted for use with television receivers; electrical and electronic amusement apparatus (automatic, coin/counter freed); electronic games being automatic, coinfreed or counter-freed (other than those adapted for use with television receivers); hand-held electronic games and apparatus (other than those adapted for use with television receiver only); video games other than those adapted for use with television receivers only; automatic and coin-operated amusement machines; computer game apparatus other than coin operated or those adapted for use with television receivers; video output toys and games; electronically operated toys; interactive computer toys and games; musical toys and games; stand alone video game machines incorporating a means of display; toy computers (not working); playing card games accessories namely, card cases, playing card holders, mats for use in connection with playing card games, dice, toy mobile telephones (not working); casino card and dice games and games of chance played on video output gaming machines; devices and accessories in the field of gaming and gambling namely card dispensers, chip dispensers and card and bet recognition devices and related accessories for each of the aforegoing; electronic games; lottery tickets and games; gaming machines, machines for use with live casino table games; electronic table games, live table games including or incorporating electronic interfaces, stand-alone multiple player electronic casino games; casino equipment; gaming machines; gaming equipment; electronic games; parts and fittings for all the aforesaid goods.
Class 41 — Education & Entertainment
Entertainment services; online and Internet games, gaming and services; play-for-fun online and Internet games services; downloadable and non-downloadable, live and Internet, casino, gaming and gambling services; entertainment services relating to casinos, Internet, gaming and games; entertainment services relating to gaming and gambling; provision of equipment and rules of play for live casino and table games and video output wagering games; providing and leasing of online and live games, casino games, gaming machines and gaming equipment; entertainment services, namely, providing games of chance in gaming establishments; provision of casino, gaming and gambling services online or via an Internet website; provision of gambling games provided online; casino services; provision of online gaming for fun or wagering; entertainment and educational services; Internet gaming and gaming via mobile devices using remote technology including non-wagering play for fun, live table games or dedicated gambling mobile devices even when using remote technology; Internet games; provision of games by means of a computer based system; electronic games services provided by means of the Internet; gaming services for entertainment purposes; gaming; provision of electronic games, namely, side bets included as part of a main game; betting services; advisory and information services relating to all the aforesaid services.
Timeline
- Filed: 2014-02-05
- Registered: 2014-07-09
- Renewal due: 2034-02-05
About This Trademark
'DIAMOND ETERNITY' is a registered trademark on the UK IPO register, owned by SG Gaming ANZ Pty Ltd. The application (UK00912564191) was filed on 5 February 2014 and registered on 9 July 2014. The registration is set to expire on 5 February 2034.
This mark is recorded under multiple classes: Class 9 (scientific, electrical & IT apparatus); Class 28 (games, toys & sporting goods); Class 41 (education, entertainment & sporting services).
The trademark is represented by Cleveland Scott York.
Frequently Asked Questions
Who owns UK trademark UK00912564191 ('DIAMOND ETERNITY')?
UK trademark UK00912564191 for the mark 'DIAMOND ETERNITY' in Class 9, 28, 41 is recorded on the UK IPO register as owned by SG Gaming ANZ Pty Ltd. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00912564191 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00912564191 for the mark 'DIAMOND ETERNITY' as registered.
Which Nice classes is UK trademark UK00912564191 registered under?
UK trademark UK00912564191 for the mark 'DIAMOND ETERNITY' is recorded in Class 9 (scientific, electrical & IT apparatus); Class 28 (games, toys & sporting goods); Class 41 (education, entertainment & sporting services). The filed specification reads: Class 9: Apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; compact discs, DVDs and other digital recording media; mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment, computers; computer software; fir…
When was UK trademark UK00912564191 filed?
UK trademark UK00912564191 for the mark 'DIAMOND ETERNITY' was filed at the UK IPO on 5 February 2014 and registered on 9 July 2014.
When does UK trademark UK00912564191 need to be renewed?
UK trademark UK00912564191 for the mark 'DIAMOND ETERNITY' is currently recorded as valid until 5 February 2034, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00912564191?
Cleveland Scott York is listed as the attorney / representative of record for UK trademark UK00912564191 for the mark 'DIAMOND ETERNITY' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "DIAMOND ETERNITY" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| DIAMOND ETERNITY | 85722656 | 702 | 2012-09-06 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| ETERNITY STARTS WITH A DIAMOND | 99602108 | 630 | 2026-01-19 |
| REAL IS PRECIOUS. REAL IS ETERNAL. REAL AS A DIAMOND. | 99015611 | 700 | 2025-01-22 |
| ETERNAL LAB CREATED DIAMONDS | 98032247 | 602 | 2023-06-07 |
| ETERNAL LAB CREATED DIAMONDS | 97055845 | 606 | 2021-10-01 |
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| DIAMOND ETERNITY | 1512891 | protected | 2012-09-06 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| ETERNITY DIAMONDS | 1551177 | protected | 2013-04-11 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.