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Australian Trademark — IP Australia
LIVE LIFE NOW
Application 1851540 · Registered
Quick Facts
| Application Number | 1851540 |
| Status | Registered |
| Owner | openpay pty ltd |
| Type | trade_mark |
| Filed | 2017-06-14 |
| Registered | 2018-01-10 |
Is this trademark active?
Yes. LIVE LIFE NOW is a currently protected Australian trademark. It is enforceable under the Trade Marks Act 1995 (Cth) in Australia.
Nice Classification
This trademark covers 4 Nice classes:
Prosecution Timeline
Key events recorded against this trademark at IP Australia, oldest first.
- Filed: 2017-06-14
- Protected: 2017-06-14
- Received by IP Australia: 2017-06-14
- Published: 2017-06-14
- Accepted for registration: 2017-09-08
Applicant
| Name | openpay pty ltd |
| ABN | 20159699126 |
| State | VIC |
| Country | AU |
Representative
This trademark is represented by clayton utz, VIC, AU.
About This Trademark
'LIVE LIFE NOW' is a protected trademark on the IP Australia register, owned by openpay pty ltd. The application (1851540) was filed on 14 June 2017 and registered on 10 January 2018.
This mark is recorded under multiple classes: Class 36 (insurance & financial services); Class 35 (advertising, business management & retail services); Class 9 (scientific, electrical & IT apparatus); Class 42 (scientific, IT & design services).
Frequently Asked Questions
Who owns Australian trademark 1851540 ('LIVE LIFE NOW')?
Australian trademark 1851540 for the mark 'LIVE LIFE NOW' in Class 36, 35, 9, 42 is recorded on the IP Australia register as owned by openpay pty ltd. This covers one specific Australian trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is Australian trademark 1851540 currently a registered trademark?
No — the IP Australia records the status of Australian trademark 1851540 for the mark 'LIVE LIFE NOW' as protected.
Which Nice classes is Australian trademark 1851540 registered under?
Australian trademark 1851540 for the mark 'LIVE LIFE NOW' is recorded in Class 36 (insurance & financial services); Class 35 (advertising, business management & retail services); Class 9 (scientific, electrical & IT apparatus); Class 42 (scientific, IT & design services).
When was Australian trademark 1851540 filed?
Australian trademark 1851540 for the mark 'LIVE LIFE NOW' was filed at the IP Australia on 14 June 2017 and registered on 10 January 2018.
Cross-Register Filings
Trademarks matching "LIVE LIFE NOW" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| LIVE. LIFE. NOW! | 97235355 | 700 | 2022-01-24 |
| LIVE LIFE NOW | 97084186 | 602 | 2021-10-20 |
| LIVE LIFE NOW | 88217537 | 606 | 2018-12-05 |
| LIVE LIFE NOW | 87618920 | 606 | 2017-09-22 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| LIVE LIFE NOW LLC | 99645895 | 630 | 2026-02-11 |
Data Source
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence. Local copy last synchronised on 2026-05-03.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.