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Australian Trademark — IP Australia
CHERISH
Application 1877988 · Registered
Quick Facts
| Application Number | 1877988 |
| Status | Registered |
| Owner | prevar limited |
| Type | trade_mark |
| Filed | 2017-10-05 |
| Registered | 2018-01-10 |
Is this trademark active?
Yes. CHERISH is a currently protected Australian trademark. It is enforceable under the Trade Marks Act 1995 (Cth) in Australia.
Prosecution Timeline
Key events recorded against this trademark at IP Australia, oldest first.
- Received by IP Australia: 2017-08-28
- Filed: 2017-08-28
- Protected: 2017-08-28
- Published: 2017-08-28
- Accepted for registration: 2017-10-31
Applicant
| Name | prevar limited |
| Country | NZ |
Representative
This trademark is represented by aj park, NZ.
About This Trademark
'CHERISH' is a protected trademark on the IP Australia register, owned by prevar limited. The application (1877988) was filed on 5 October 2017 and registered on 10 January 2018.
This mark is recorded under Class 31 (agricultural products, fresh produce & pet food).
Frequently Asked Questions
Who owns Australian trademark 1877988 ('CHERISH')?
Australian trademark 1877988 for the mark 'CHERISH' in Class 31 is recorded on the IP Australia register as owned by prevar limited. This covers one specific Australian trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is Australian trademark 1877988 currently a registered trademark?
No — the IP Australia records the status of Australian trademark 1877988 for the mark 'CHERISH' as protected.
Which goods or services does Australian trademark 1877988 cover?
Australian trademark 1877988 for the mark 'CHERISH' is registered in Class 31, which covers agricultural products, fresh produce & pet food.
When was Australian trademark 1877988 filed?
Australian trademark 1877988 for the mark 'CHERISH' was filed at the IP Australia on 5 October 2017 and registered on 10 January 2018.
Cross-Register Filings
Trademarks matching "CHERISH" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
UK — United Kingdom (Intellectual Property Office)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| Cherish Lewis | UK00004328585 | Registered | 2026-01-22 |
| CHERISH ME JEWELLERY | UK00004301605 | Refused | 2025-11-27 |
| BUILD AND CHERISH MEMORY SHARE BOX | UK00004283292 | Registered | 2025-10-24 |
| Cherish Jewellery | UK00003591516 | Registered | 2021-02-06 |
| Cherish | UK00918142332 | Registered | 2019-10-24 |
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| CHERISH THE MEMORIES | 99622161 | 630 | 2026-01-29 |
| CHERISH COUTURL | 99554118 | 630 | 2025-12-17 |
| CHERISH IYARAI | 99524465 | 630 | 2025-12-02 |
| CHERISH PET | 99493958 | 630 | 2025-11-13 |
| ECO DISPOSABLE TABLEWARE CHERISH HEALTH & ENVIRONMENT | 99472782 | 630 | 2025-10-31 |
Data Source
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence. Local copy last synchronised on 2026-05-03.
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.