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Australian Trademark — IP Australia
SWEET FAVORS
Application 2071928 · Registered
Quick Facts
| Application Number | 2071928 |
| Status | Registered |
| Owner | international fruit genetics llc |
| Type | trade_mark |
| Filed | 2020-02-27 |
| Registered | 2022-03-24 |
Is this trademark active?
Yes. SWEET FAVORS is a currently protected Australian trademark. It is enforceable under the Trade Marks Act 1995 (Cth) in Australia.
Prosecution Timeline
Key events recorded against this trademark at IP Australia, oldest first.
- Filed: 2019-12-26
- Protected: 2019-12-26
- Received by IP Australia: 2019-12-26
- Published: 2020-02-27
- Accepted for registration: 2022-01-17
Applicant
| Name | bloom fresh international limited |
| Country | GB |
Representative
This trademark is represented by bird & bird, NSW, AU.
About This Trademark
'SWEET FAVORS' is a protected trademark on the IP Australia register, owned by international fruit genetics llc. The application (2071928) was filed on 27 February 2020 and registered on 24 March 2022.
This mark is recorded under Class 31 (agricultural products, fresh produce & pet food).
Frequently Asked Questions
Who owns Australian trademark 2071928 ('SWEET FAVORS')?
Australian trademark 2071928 for the mark 'SWEET FAVORS' in Class 31 is recorded on the IP Australia register as owned by international fruit genetics llc. This covers one specific Australian trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is Australian trademark 2071928 currently a registered trademark?
No — the IP Australia records the status of Australian trademark 2071928 for the mark 'SWEET FAVORS' as protected.
Which goods or services does Australian trademark 2071928 cover?
Australian trademark 2071928 for the mark 'SWEET FAVORS' is registered in Class 31, which covers agricultural products, fresh produce & pet food.
When was Australian trademark 2071928 filed?
Australian trademark 2071928 for the mark 'SWEET FAVORS' was filed at the IP Australia on 27 February 2020 and registered on 24 March 2022.
Cross-Register Filings
Trademarks matching "SWEET FAVORS" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
UK — United Kingdom (Intellectual Property Office)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| SWEET FAVORS | UK00801436701 | Registered | 2018-10-22 |
| SWEET FAVORS | UK00801296778 | Registered | 2016-03-24 |
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| SWEET FAVORS | 88710865 | 700 | 2019-11-30 |
| SWEET FAVORS | 86843113 | 702 | 2015-12-08 |
| SWEET FAVORS | 86565345 | 702 | 2015-03-16 |
| SWEET FAVORS! | 74642278 | 602 | 1995-03-06 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| "CHEECH" CONCEPT OVERVIEW TERM: CHEECH DEFINITION: A UNIVERSAL, MULTIFUNCTIONAL WORD THAT CAN REPLACE OR REPRESENT ANY NOUN, VERB, ADJECTIVE, OR EXPRESSION BASED ON CONTEXT. CORE CONCEPT: CHEECH IS EVERYTHING. IT’S FLEXIBLE AND ADAPTABLE TO ALL FORMS OF SPEECH USED AS A PLACEHOLDER, A VIBE, OR A FULL EXPRESSION OF MEANING.USAGE EXAMPLES AS A VERB: “I’M GOING TO CHEECH THE CAR REAL QUICK.” “WE WERE JUST CHEECHING AROUND ALL DAY.” AS A NOUN: “PASS ME THE CHEECH, WOULD YA?” “THIS IS MY FAVORITE CHEECH.” AS AN ADJECTIVE: “THAT WAS A CHEECH MOMENT.” “YOU LOOK SUPER CHEECH TODAY.” AS AN EXPRESSION/INTERJECTION: “CHEECH! THAT WAS CLOSE.” “WELL, CHEECH ME SIDEWAYS.” AS A PLACEHOLDER WORD: “I’M GOING TO BRUSH THE CHEECHES.” (TEETH, ETC.) “I’M HEADING BACK TO SWEET CHEECH.” (HOME, BED, ETC.)LINGUISTIC FLEXIBILITY TENSES: PRESENT: CHEECH PAST: CHEECHED FUTURE: WILL CHEECH PERSONS: FIRST PERSON: “I CHEECH EVERY MORNING.” SECOND PERSON: “YOU CHEECHED IT YESTERDAY.” THIRD PERSON: “HE/SHE/THEY CHEECHES LIKE A PRO.” PLURALIZATION: “SO MANY CHEECHES IN ONE PLACE." CORE IDENTITY PHILOSOPHY:CHEECH REPRESENTS BOUNDLESS EXPRESSION, PLAYFUL, ABSTRACT, AND COMMUNAL. IT’S NOT JUST A WORD; IT’S A VIBE, A LIFESTYLE, AND A LANGUAGE TOOL. TONE:CASUAL, FRIENDLY, UNIVERSAL, ADAPTIVE, AND HUMOROUS | 99212056 | 622 | 2025-05-31 |
Data Source
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence. Local copy last synchronised on 2026-04-26.
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.