Loading...
Australian Trademark — IP Australia
HELLA GOOD
Application 2090564 · Registered
Quick Facts
| Application Number | 2090564 |
| Status | Registered |
| Owner | hella good pty ltd |
| Type | trade_mark |
| Filed | 2020-06-02 |
| Registered | 2021-06-22 |
Is this trademark active?
Yes. HELLA GOOD is a currently protected Australian trademark. It is enforceable under the Trade Marks Act 1995 (Cth) in Australia.
Nice Classification
This trademark covers 5 Nice classes:
Prosecution Timeline
Key events recorded against this trademark at IP Australia, oldest first.
- Received by IP Australia: 2020-06-02
- Protected: 2020-06-02
- Filed: 2020-06-02
- Published: 2020-06-02
- Accepted for registration: 2021-04-15
Applicant
| Name | hella good pty ltd |
| ABN | 80619364206 |
| State | VIC |
| Country | AU |
Representative
This trademark is represented by zervos lawyers, VIC, AU.
About This Trademark
'HELLA GOOD' is a protected trademark on the IP Australia register, owned by hella good pty ltd. The application (2090564) was filed on 2 June 2020 and registered on 22 June 2021.
This mark is recorded under multiple classes: Class 35 (advertising, business management & retail services); Class 29 (meat, fish, preserved foods & dairy); Class 30 (coffee, tea, baked goods & confectionery); Class 39 (transport, packaging & storage services); Class 43 (food & drink services (restaurants & catering)).
Frequently Asked Questions
Who owns Australian trademark 2090564 ('HELLA GOOD')?
Australian trademark 2090564 for the mark 'HELLA GOOD' in Class 35, 29, 30, 39, 43 is recorded on the IP Australia register as owned by hella good pty ltd. This covers one specific Australian trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is Australian trademark 2090564 currently a registered trademark?
No — the IP Australia records the status of Australian trademark 2090564 for the mark 'HELLA GOOD' as protected.
Which Nice classes is Australian trademark 2090564 registered under?
Australian trademark 2090564 for the mark 'HELLA GOOD' is recorded in Class 35 (advertising, business management & retail services); Class 29 (meat, fish, preserved foods & dairy); Class 30 (coffee, tea, baked goods & confectionery); Class 39 (transport, packaging & storage services); Class 43 (food & drink services (restaurants & catering)).
When was Australian trademark 2090564 filed?
Australian trademark 2090564 for the mark 'HELLA GOOD' was filed at the IP Australia on 2 June 2020 and registered on 22 June 2021.
Cross-Register Filings
Trademarks matching "HELLA GOOD" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| HELLA GOOD | 87799205 | 710 | 2018-02-15 |
| HELLA GOOD | 86848193 | 701 | 2015-12-14 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| HELLA CT GOOD *WATER* P 2701 1/13/26 2007 HELLA HIGH STREET #204 4500 RITBUNIE *WATER* ELLA OOD KALINE ELECTROLYTES ADDED 9.0PH+ 16 FL OZ 40920 473 ML EAST OAKLAND, CA EST. 2024 GOOD C WATER ALKALINE #ELECTROLYTES ADDED 9.0PH+ 16 FL OZ|473 KLAND, CA EST. 2024 | 99136178 | 622 | 2025-04-14 |
| HELLA HOT HELLA GOOD! | 98768780 | 700 | 2024-09-25 |
| HELLA GOOD BURGER | 97845004 | 700 | 2023-03-17 |
Data Source
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence. Local copy last synchronised on 2026-04-26.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.