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Australian Trademark — IP Australia
POWER WHEELS
Application 617220 · Registered
Quick Facts
| Application Number | 617220 |
| Status | Registered |
| Owner | mattel inc |
| Type | trade_mark |
| Filed | 1993-11-29 |
| Registered | 1997-05-07 |
Is this trademark active?
Yes. POWER WHEELS is a currently protected Australian trademark. It is enforceable under the Trade Marks Act 1995 (Cth) in Australia.
Prosecution Timeline
Key events recorded against this trademark at IP Australia, oldest first.
- Received by IP Australia: 1993-11-29
- Filed: 1993-11-29
- Protected: 1993-11-29
- Published: 1993-11-29
- Accepted for registration: 1996-12-06
Applicant
| Name | mattel inc |
| Country | US |
Representative
This trademark is represented by bird & bird, NSW, AU.
About This Trademark
'POWER WHEELS' is a protected trademark on the IP Australia register, owned by mattel inc. The application (617220) was filed on 29 November 1993 and registered on 7 May 1997.
This mark is recorded under Class 28 (games, toys & sporting goods).
Frequently Asked Questions
Who owns Australian trademark 617220 ('POWER WHEELS')?
Australian trademark 617220 for the mark 'POWER WHEELS' in Class 28 is recorded on the IP Australia register as owned by mattel inc. This covers one specific Australian trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is Australian trademark 617220 currently a registered trademark?
No — the IP Australia records the status of Australian trademark 617220 for the mark 'POWER WHEELS' as protected.
Which goods or services does Australian trademark 617220 cover?
Australian trademark 617220 for the mark 'POWER WHEELS' is registered in Class 28, which covers games, toys & sporting goods.
When was Australian trademark 617220 filed?
Australian trademark 617220 for the mark 'POWER WHEELS' was filed at the IP Australia on 29 November 1993 and registered on 7 May 1997.
Cross-Register Filings
Trademarks matching "POWER WHEELS" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
UK — United Kingdom (Intellectual Property Office)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| POWER WHEELSSame applicant | UK00900169102 | Registered | 1996-04-01 |
| POWER WHEELSSame applicant | UK00001404899 | Registered | 1989-11-09 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| POWER WHEELS Fisher-PriceSame applicant | UK00904366449 | Registered | 2005-03-31 |
| POWER WHEELS by Fisher-PriceSame applicant | UK00900169144 | Registered | 1996-04-01 |
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| POWER WHEELSSame applicant | 98835209 | 688 | 2024-11-04 |
| POWER WHEELS | 99260117 | 641 | 2025-06-30 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| WHEEL OF GROWTH SMALL SHIFTS BIG RESULTS DISCIPLINE IS THE BRIDGE TO FREEDOM. THE POWER OF DISCERNMENT IS MORE VALUABLE THAN THE ILLUSION OF OMNISCIENCE. CLARITY ALLOWS YOU TO PAUSE AND ASK: WHO BENEFITS FROM MY PANIC? WHEN YOU MOVE IN RHYTHM, YOU CREATE SPACE FOR TRUTH TO EMERGE. SOVEREIGNTY MEANS STAYING IN RHYTHM, EVEN WHEN THE WORLD ACCELERATES. WHEN YOU CHOOSE TRUTH, YOU WILL DISAPPOINT URGENCY, PERFORMANCE, AND DISTRACTION. WHEN YOUR RHYTHM IS STRONG, FEAR BECOMES BACKGROUND NOISE. DISCIPLINE IS THE BRIDGE TO FREEDOM. GOALSRGOLD WHEEL OF GROWTH: FROM STATIC STRUCTURE TO DYNAMIC, RHYTHMIC GROWTH. | 99379132 | 641 | 2025-09-07 |
| GOGO POWERED WHEELS | 99058173 | 700 | 2025-02-26 |
| APPLICATION FOR PHONE. APPLICATION WOULD LIMIT USAGE OF OTHER APPS WHEN ACTIVATED. SAID APP WOULD TURN OFF AND BLOCK USAGE OF APPLICATIONS SUCH AS TIC TOK, SNAPCHAT, FACEBOOK, X, PINTEREST, REDDIT, PHOTOS, CAMERA, TEXTS, CALLS. A CONTROLLER APP THAT WOULD BE INSTALLED ON PARENTS PHONE WOULD SET PARAMETERS FOR SAID APP. SAID APP WOULD BE FOR NEW DRIVERS FOR CHILDREN'S PHONES. PARENTS COULD CHOSE WHO CAN BE CALLED AND TEXTED. WHO THEY CAN RECEIVE CALLS AND TEXTS FROM AND WHAT APPLICATIONS WOULD BE AVAILABLE WHEN APP IS ACTIVE. SAID APP WOULD BE INITIATED BY A BLUETOOTH SIGNAL. BLUETOOTH SIGNAL WOULD COME FROM A DEVICE THAT IS POWERED ON AND OFF BY VEHICLE BEING TURNED ON AND OFF. WHEN VEHICLE IS TURNED ON A BLUETOOTH SIGNAL IS SENT TO PHONE WHICH STARTS SAID APP. IF CHILD OR SECONDARY USER OF APP DISABLES SAID APP, THE CONTROLLER (PARENT) WOULD BE NOTIFIED. SAID APP WOULD ALSO BE ABLE TO DETERMINE IF SECONDARY USER OF APP IS IN A MOVING VEHICLE AND THE DEVICE IS NOT POWERED ON. DEVICE THAT SENDS BLUETOOTH SIGNAL WOULD PLUG INTO FEMALE PORT UNDER STEERING WHEEL AND WOULD POWER ON WHEN VEHICLE IS STARTED. | 98766717 | 622 | 2024-09-24 |
Data Source
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence.
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.