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UK Trademark — IPO
POWER WHEELS
Application UK00001404899 · Registered
Quick Facts
| Application Number | UK00001404899 |
| Status | Registered |
| Owner | Mattel, Inc. |
| Filed | 1989-11-09 |
| Registered | 1991-12-20 |
| Renewal Due | 2026-11-09 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
Yes. POWER WHEELS is currently a registered UK trademark, with renewal due on 2026-11-09. It is protected under UK intellectual property law and can be enforced against infringing uses.
Mark Details (as filed at the IPO)
Disclaimer
Registration of this mark shall give no right to the exclusive use, separately, the words "Power" and "Wheels".
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 28 — Games & Toys
Childrens' ride-on toy vehicles and parts and fittings therefor; all included in Class 28.
Timeline
- Filed: 1989-11-09
- First published: 1991-10-16 (Journal 5895)
- Registered: 1991-12-20
- Renewal due: 2026-11-09
About This Trademark
'POWER WHEELS' is a registered trademark on the UK IPO register, owned by Mattel, Inc.. The application (UK00001404899) was filed on 9 November 1989 and registered on 20 December 1991. The registration is set to expire on 9 November 2026.
This mark is recorded under Class 28 (games, toys & sporting goods).
The trademark is represented by Keltie LLP.
Frequently Asked Questions
Who owns UK trademark UK00001404899 ('POWER WHEELS')?
UK trademark UK00001404899 for the mark 'POWER WHEELS' in Class 28 is recorded on the UK IPO register as owned by Mattel, Inc.. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00001404899 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00001404899 for the mark 'POWER WHEELS' as registered.
Which goods or services does UK trademark UK00001404899 cover?
UK trademark UK00001404899 for the mark 'POWER WHEELS' is registered in Class 28 (games, toys & sporting goods). The filed specification reads: Class 28: Childrens' ride-on toy vehicles and parts and fittings therefor; all included in Class 28.
When was UK trademark UK00001404899 filed?
UK trademark UK00001404899 for the mark 'POWER WHEELS' was filed at the UK IPO on 9 November 1989 and registered on 20 December 1991.
When was UK trademark UK00001404899 published?
The UK IPO first published / advertised UK trademark UK00001404899 for the mark 'POWER WHEELS' on 16 October 1991.
When does UK trademark UK00001404899 need to be renewed?
UK trademark UK00001404899 for the mark 'POWER WHEELS' is currently recorded as valid until 9 November 2026, at which point it will need to be renewed with the UK IPO to remain in force.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "POWER WHEELS" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| POWER WHEELSSame applicant | 98835209 | 688 | 2024-11-04 |
| POWER WHEELS | 99260117 | 641 | 2025-06-30 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| WHEEL OF GROWTH SMALL SHIFTS BIG RESULTS DISCIPLINE IS THE BRIDGE TO FREEDOM. THE POWER OF DISCERNMENT IS MORE VALUABLE THAN THE ILLUSION OF OMNISCIENCE. CLARITY ALLOWS YOU TO PAUSE AND ASK: WHO BENEFITS FROM MY PANIC? WHEN YOU MOVE IN RHYTHM, YOU CREATE SPACE FOR TRUTH TO EMERGE. SOVEREIGNTY MEANS STAYING IN RHYTHM, EVEN WHEN THE WORLD ACCELERATES. WHEN YOU CHOOSE TRUTH, YOU WILL DISAPPOINT URGENCY, PERFORMANCE, AND DISTRACTION. WHEN YOUR RHYTHM IS STRONG, FEAR BECOMES BACKGROUND NOISE. DISCIPLINE IS THE BRIDGE TO FREEDOM. GOALSRGOLD WHEEL OF GROWTH: FROM STATIC STRUCTURE TO DYNAMIC, RHYTHMIC GROWTH. | 99379132 | 641 | 2025-09-07 |
| GOGO POWERED WHEELS | 99058173 | 700 | 2025-02-26 |
| APPLICATION FOR PHONE. APPLICATION WOULD LIMIT USAGE OF OTHER APPS WHEN ACTIVATED. SAID APP WOULD TURN OFF AND BLOCK USAGE OF APPLICATIONS SUCH AS TIC TOK, SNAPCHAT, FACEBOOK, X, PINTEREST, REDDIT, PHOTOS, CAMERA, TEXTS, CALLS. A CONTROLLER APP THAT WOULD BE INSTALLED ON PARENTS PHONE WOULD SET PARAMETERS FOR SAID APP. SAID APP WOULD BE FOR NEW DRIVERS FOR CHILDREN'S PHONES. PARENTS COULD CHOSE WHO CAN BE CALLED AND TEXTED. WHO THEY CAN RECEIVE CALLS AND TEXTS FROM AND WHAT APPLICATIONS WOULD BE AVAILABLE WHEN APP IS ACTIVE. SAID APP WOULD BE INITIATED BY A BLUETOOTH SIGNAL. BLUETOOTH SIGNAL WOULD COME FROM A DEVICE THAT IS POWERED ON AND OFF BY VEHICLE BEING TURNED ON AND OFF. WHEN VEHICLE IS TURNED ON A BLUETOOTH SIGNAL IS SENT TO PHONE WHICH STARTS SAID APP. IF CHILD OR SECONDARY USER OF APP DISABLES SAID APP, THE CONTROLLER (PARENT) WOULD BE NOTIFIED. SAID APP WOULD ALSO BE ABLE TO DETERMINE IF SECONDARY USER OF APP IS IN A MOVING VEHICLE AND THE DEVICE IS NOT POWERED ON. DEVICE THAT SENDS BLUETOOTH SIGNAL WOULD PLUG INTO FEMALE PORT UNDER STEERING WHEEL AND WOULD POWER ON WHEN VEHICLE IS STARTED. | 98766717 | 622 | 2024-09-24 |
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| POWER WHEELSSame applicant | 617220 | protected | 1993-11-29 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| Wheels of Power | 1612632 | lapsed | 2014-03-20 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.