MCDONALD'S
MCDONALD'S is one of the most recognisable service marks in Class 43 and an obvious inclusion for restaurant services. The brand is globally famous and gives the page immediate clarity.
UK IPO Record
Brand History & Trademark Analysis
MCDONALD'S is one of the most recognisable service marks in Class 43 and an obvious inclusion for restaurant services. The brand is globally famous and gives the page immediate clarity. It also carries huge search relevance around fast food and hospitality.
Nice Class 43 covers food & drink services. View all Class 43 trademarks and case studies →
Historical Background
McDonald's applied to register "McSpaghetti" as a trademark in the UK in 2022, and the application remains among several speculative filings the company makes globally to protect prefix branding. McDonald's famously opposed the registration of "McMunchies" by a Scottish café owner and filed opposition proceedings against several other "Mc" prefixed businesses globally. In 2009, the EU Court of First Instance upheld McDonald's right to oppose the mark "McBagel." The Golden Arches M-logo was filed for EU trademark protection in 2006.