Mattel

Legal Entities

• Mattel, Inc.

Overview

Mattel, Inc. was founded in 1945 by Harold Matson and Elliot Handler in El Segundo, California, and remains headquartered there. It is a leading toy and family entertainment company with global licensing programmes.

Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl anchor a trademark portfolio spanning dolls, vehicles, games, media, and theme experiences. In the United Kingdom, Mattel coordinates retail exclusives and entertainment tie-ins, enforcing rights against counterfeit dolls and track sets online.

Notable Trademarks in Our Wiki

The following Mattel trademarks have detailed case studies in the Trademark Wiki:

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