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RED BULL adds a more modern brand story to Class 32 through energy drinks and high-visibility marketing. The mark is instantly recognisable and commercially significant.

RED BULL adds a more modern brand story to Class 32 through energy drinks and high-visibility marketing. The mark is instantly recognisable and commercially significant. That helps the page feel current rather than built only around legacy household names.
Nice Class 32 covers beverages. View all Class 32 trademarks and case studies →
Red Bull GmbH was founded in 1987 by Dietrich Mateschitz, who adapted the Thai energy drink Krating Daeng for the European market. The trademark was filed in Austria in 1987 and UK registration followed. Red Bull has vigorously defended its mark globally, including against "Bull" prefix energy drinks it deemed confusingly similar. The company funds its trademark portfolio partly through its Formula 1 and extreme sports sponsorship activities, which simultaneously reinforce brand recognition and support trademark distinctiveness arguments.