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Notable UK Trademark
VISA
VISA is one of the clearest possible Class 36 marks because it is tightly linked to payments, credit and financial services. The name gives the page immediate recognition and high commercial relevance.
Classes36
StatusRegistered
On the register7+ years
Current ownerVisa International Service Association
UK IPO Record
- Application Number
- UK00917948243
- Word Mark
- VISA
- Status
- Registered
- Applied
- 29 August 2018
- Registered
- 8 May 2019
- Next Renewal
- 29 August 2028
- Owner
- Visa International Service Association
- Nice Classes
- Class 1, Class 2, Class 3, Class 4, Class 7, Class 8, Class 9, Class 10, Class 11, Class 13, Class 14, Class 15, Class 16, Class 17, Class 19, Class 20, Class 21, Class 22, Class 25, Class 26, Class 27, Class 28, Class 29, Class 30, Class 31, Class 33, Class 35, Class 36, Class 37, Class 38, Class 39, Class 40, Class 41, Class 42, Class 43, Class 44, Class 45
Brand History & Trademark Analysis
VISA is one of the clearest possible Class 36 marks because it is tightly linked to payments, credit and financial services. The name gives the page immediate recognition and high commercial relevance. It also supports strong search visibility around finance and payment systems.
It also supports strong search visibility around finance and payment systems.
Nice Class 36 covers financial services. View all Class 36 trademarks and case studies →
Historical Background
The Visa brand was created in 1976 when the Bank of America's BankAmericard scheme was reorganised as an international consortium and rebranded. The name was chosen by founder Dee Hock because it was recognisable in multiple languages and associated with universally accepted travel documents. Visa Inc. was incorporated as a private membership association until its initial public offering in March 2008, which raised $17.9 billion — at the time the largest IPO in US history. The Visa name and the distinctive blue-white-gold ribbon device are registered separately as word and figurative marks, both of which Visa defends aggressively against confusingly similar marks in financial services.