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Trademark Dashboard – UK Trademark Search & ClearanceUK Trademark — IPO
LIFEGUARD
Application UK00000523342 · Registered
Quick Facts
| Application Number | UK00000523342 |
| Status | Registered |
| Owner | S. C. Johnson & Son, Inc. |
| Filed | 1931-06-05 |
| Registered | 1931-06-05 |
| Renewal Due | 2031-06-05 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
Yes. LIFEGUARD is currently a registered UK trademark, with renewal due on 2031-06-05. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 3 — Cosmetics & Cleaning
Medicated shampoos for the scalp and hair; cold cream.
Class 5 — Pharmaceuticals
Pharmaceutical preparations for humans; plasters for medical use; contrast medica for x-ray treatment for medical purposes; medicated cotton; medicated cotton wool; medicated confectionery and foodstuffs; mineral waters for medicinal purposes.
Timeline
- Filed: 1931-06-05
- First published: 1931-07-08 (Journal 2780)
- Registered: 1931-06-05
- Renewal due: 2031-06-05
About This Trademark
'LIFEGUARD' is a registered trademark on the UK IPO register, owned by S. C. Johnson & Son, Inc.. The application (UK00000523342) was filed on 5 June 1931 and registered on 5 June 1931. The registration is set to expire on 5 June 2031.
This mark is recorded under multiple classes: Class 3 (cosmetics, cleaning preparations & perfumery); Class 5 (pharmaceuticals & medical preparations).
The trademark is represented by Bird & Bird LLP.
Frequently Asked Questions
Who owns 'LIFEGUARD'?
According to the UK IPO register, 'LIFEGUARD' is owned by S. C. Johnson & Son, Inc..
Is 'LIFEGUARD' currently a registered trademark?
Yes — 'LIFEGUARD' is recorded as registered on the UK IPO register.
Which Nice classes is 'LIFEGUARD' registered under?
'LIFEGUARD' is recorded in Class 3 (cosmetics, cleaning preparations & perfumery); Class 5 (pharmaceuticals & medical preparations). The filed specification reads: Class 3: Medicated shampoos for the scalp and hair; cold cream. | Class 5: Pharmaceutical preparations for humans; plasters for medical use; contrast medica for x-ray treatment for medical purposes; medicated cotton; medicated cotton wool; medicated confectionery and foodstuffs; mineral waters for medicinal purposes.
When was 'LIFEGUARD' first filed?
The application for 'LIFEGUARD' was filed on 5 June 1931 and the trademark was registered on 5 June 1931.
When was 'LIFEGUARD' first published?
The UK IPO first published / advertised 'LIFEGUARD' on 8 July 1931.
When does 'LIFEGUARD' need to be renewed?
The current registration of 'LIFEGUARD' is recorded as valid until 5 June 2031, at which point it will need to be renewed to remain in force.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks with the same or a similar name as "LIFEGUARD" have been found on the following foreign registers. Same-owner matches are flagged where the applicant names align across offices.
US — United States (USPTO)
| Mark | Ref | Status | Filed | Same Owner |
|---|---|---|---|---|
| YOUR LIFEGUARD IN THE SKY | 99644146 | 630 | 2026-02-10 | — |
| LIFEGUARD LANYARD | 99620121 | 630 | 2026-01-28 | — |
| LIFEGUARD | 99596803 | 630 | 2026-01-15 | — |
| LIFEGUARD | 99536305 | 630 | 2025-12-08 | — |
| CALIFORNIA LIFEGUARD | 99323164 | 686 | 2025-08-06 | — |
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed | Same Owner |
|---|---|---|---|---|
| LIFEGUARD | 2540989 | protected | 2025-04-17 | — |
| INS LifeGuardian | 2410111 | protected | 2023-12-01 | — |
| LifeGuardian | 2386057 | withdrawn | 2023-09-05 | — |
| LifeGuardian VillageLink | 2386058 | protected | 2023-09-05 | — |
| LIFEGUARD MAXI | 2108196 | lapsed | 2020-07-31 | — |
Data Source
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.