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Trademark Dashboard – UK Trademark Search & ClearanceUK Trademark — IPO
GUS
Application UK00000799989 · Dead
Quick Facts
| Application Number | UK00000799989 |
| Status | Dead |
| Owner | Experian Finance Plc |
| Filed | 1960-01-05 |
| Registered | 1960-01-05 |
| Renewal Due | 2005-01-05 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
GUS has a current status of Dead.
Mark Details (as filed at the IPO)
Mark description / limitation
It is a condition of registration that the mark shall not be used as a varietal name.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 1 — Chemicals
Chemical products used in photography; chemical products included in Class 1 for use in agriculture and horticulture; artificial manures; fire extinguishing compositions; chemical substances for preserving foodstuffs; anti-freezing preparations or compounds.
Class 2 — Paints
Paints, varnishes (other than insulating varnish) lacquers, enamels (in the nature of paint) and distempers; preservatives against rust and against deterioration of wood; colouring matters (not for laundry or toilet purposes) and dyestuffs (not for toilet purposes).
Class 3 — Cosmetics & Cleaning
Preparations and substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps, perfumes, essential oils, cosmetic preparations (not being toilet preparations), hair lotions and dentifrices.
Class 4 — Lubricants & Fuels
Lubricants, fuels and illuminants; candles, tapers, nightlights and wicks.
Class 5 — Pharmaceuticals
Pharmaceutical, veterinary and sanitary substances; medical and surgical plasters, materials prepared for bandaging; menstrual and catamenial appliances; disinfectants; preparations for killing weeds and destroying vermin.
Class 6 — Metal Goods
Articles included in Class 6 made of common metal.
Class 7 — Machinery
Machines for domestic use parts thereof, all included in Class 7; and sharpening machines, spraying machines, printing machines, sawing machines, saw benches, electric drilling machines, lawn mowers, garden rollers, dynamos and electric motors (not for land vehicles).
Class 8 — Hand Tools
Hand tools and hand instruments included in Class 8; cutlery, forks and spoons.
Class 9 — Electrical & IT
Electrical and electronic apparatus and instruments included in Class 9; wireless, television, photographic, cinematographic, weighing, measuring and teaching apparatus and instruments, gramophones, sound-recording and sound-reproducing apparatus and instruments, gramophone records; barometers, binoculars; tyre- pressure gauges; fire extinguishing apparatus; helmets and goggles all being clothing for protection against accidents.
Class 10 — Medical Devices
Air cushions and air pillows (all for surgical or curative purposes); elastic hose and stocking (surgical); feeding bottles, surgical gloves of rubber; infra-red and ultra-violet ray apparatus (all for medical or surgical purposes); friction machines for massage; and teething rings.
Class 11 — Lighting & Heating
Installations and apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply and sanitary purposes.
Class 12 — Vehicles
Bicycles, tricycles, perambulators, trolleys (vehicles), hand barrows and wheel barrows, and parts included in Class 12 of all these goods; pumps for pneumatic tyres, and mirrors (retrovisors).
Class 13 — Firearms
Firearms; ammunition and fireworks.
Class 14 — Jewellery & Watches
Articles included in Class 14 made of precious metal or coated therewith; jewellery; precious stones, horological or chronometric instruments.
Class 15 — Musical Instruments
Musical instruments.
Class 16 — Paper & Printed Matter
Paper, paper articles and cardboard articles, all included in Class 16; cardboard, printed matter, newspapers and periodical publications, books; book-binding material; photographs; stationery, adhesive materials (stationery); artists' materials (other than colours or varnishes), paint brushes; typewriters and office requisites (other than furniture); instructional and teaching material (other than apparatus); ordinary playing cards; printers' type and cliches (stereotype).
Class 17 — Rubber & Plastics
Gutta percha, india rubber, balata and imitation gutta percha, imitation india rubber and imitation balata, articles included in Class 17 made from these substances; materials for packing or insulating; and hose pipes (non-metallic).
Class 18 — Leather & Luggage
Leather and imitations of leather, and articles included in Class 18 made from these materials; skins, hides; trunks and travelling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.
Class 19 — Building Materials
Cement for building, lime (not for agricultural or horticultural use), and mortar; portable buildings; poultry houses, horticultural frames and porches, all included in Class 19.
Class 20 — Furniture
Furniture, mirrors included in Class 20, picture frames, articles (not included in other classes) consisting of wood, cork, reeds, cans, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum, celluloid and of imitations of all these materials.
Class 21 — Household Utensils
Small domestic utensils and containers (not of precious metal or coated therewith); combs and sponges; brushes included in Class 21; materials, prepared for brush-making; non-electric instruments and material included in Class 21 for cleaning purposes; steelwool; glassware, porcelain and earthenware; all included in Class 21.
Class 22 — Ropes & Textiles
Non-metallic ropes, string, nets included in Class 22, tents, awnings, tarpaulins, sails, sacks; padding or stuffing materials and raw fibrous textile materials, all included in Class 22.
Class 23 — Yarns & Threads
Yarns and threads, all of textile materials.
Class 24 — Textiles
Textile piece goods and textile articles not included in other classes.
Class 25 — Clothing & Footwear
Articles of clothing.
Class 26 — Lace & Haberdashery
Lace, embroidery, ribbons and braid, all being textile small-wares; buttons, press buttons, hooks and eyes; ordinary pins and needles included in Class 26; artificial flowers.
Class 27 — Carpets & Rugs
Floor coverings; table mats included in Class 27; and wall hangings (non-textile).
Class 30 — Coffee, Tea & Bakery
Coffee, tea, cocoa, sugar, rice, tapioca, sago; flour; preparations made from cereals for food for human use; bread, biscuits (other than biscuits for animals), cakes and non-medicated confectionery, ices, honey, treacle, edible yeast, and baking powder. correction of a clerical error, under section 34 (1) (a) of the trade marks act, 1938, specification of goods amended so as to read coffee, tea, sugar, rice, tapioca, sago, flour, preparations made from cereals for food for human use; bread, honey, treacle, edible yeast and baking powder.
Class 31 — Agriculture & Pet Food
Agricultural, horticultural and forestry products and grains, all included in Class 31; seeds included in Class 31; live plants and natural flowers; foodstuffs for animals; but not including food for fish or any goods of the same description as food for fish.
Class 32 — Non-Alcoholic Beverages
Beer, ale and porter; non-alcoholic drinks and preparations for making such drinks, all included in Class 32.
Class 33 — Alcoholic Beverages
Wines, spirits, (beverages) and liqueurs.
Class 34 — Tobacco
Tobacco, raw or manufactured; smokers' articles included in Class 34; and matches.
Timeline
- Filed: 1960-01-05
- First published: 1960-11-30 (Journal 4292)
- Registered: 1960-01-05
- Renewal due: 2005-01-05
About This Trademark
'GUS' is a dead trademark on the UK IPO register, owned by Experian Finance Plc. The application (UK00000799989) was filed on 5 January 1960 and registered on 5 January 1960. The registration is set to expire on 5 January 2005.
This mark is recorded under multiple classes: Class 1 (chemicals for industrial, scientific & agricultural use); Class 2 (paints, varnishes, lacquers & coatings); Class 3 (cosmetics, cleaning preparations & perfumery); Class 4 (lubricants, fuels & illuminants); Class 5 (pharmaceuticals & medical preparations); Class 6 (common metals & metal goods); Class 7 (machines & machine tools); Class 8 (hand tools & implements); Class 9 (scientific, electrical & IT apparatus); Class 10 (medical & surgical apparatus); Class 11 (lighting, heating, cooking & refrigeration apparatus); Class 12 (vehicles & conveyances); Class 13 (firearms, ammunition & fireworks); Class 14 (precious metals, jewellery & watches); Class 15 (musical instruments); Class 16 (paper, cardboard & printed matter); Class 17 (rubber, plastics & insulating materials); Class 18 (leather, luggage & bags); Class 19 (non-metallic building materials); Class 20 (furniture, mirrors & picture frames); Class 21 (household utensils & containers); Class 22 (ropes, nets, tents & tarpaulins); Class 23 (yarns & threads for textile use); Class 24 (textiles & textile substitutes); Class 25 (clothing, footwear & headgear); Class 26 (lace, embroidery, ribbons & haberdashery); Class 27 (carpets, rugs, mats & floor coverings); Class 30 (coffee, tea, baked goods & confectionery); Class 31 (agricultural products, fresh produce & pet food); Class 32 (beers & non-alcoholic beverages); Class 33 (alcoholic beverages (except beers)); Class 34 (tobacco, smoking articles & matches), specifically covering: It is a condition of registration that the mark shall not be used as a varietal name.
The trademark is represented by Bristows LLP.
Frequently Asked Questions
Who owns 'GUS'?
According to the UK IPO register, 'GUS' is owned by Experian Finance Plc.
Is 'GUS' currently a registered trademark?
No — the UK IPO records the status of 'GUS' as dead.
Which Nice classes is 'GUS' registered under?
'GUS' is recorded in Class 1 (chemicals for industrial, scientific & agricultural use); Class 2 (paints, varnishes, lacquers & coatings); Class 3 (cosmetics, cleaning preparations & perfumery); Class 4 (lubricants, fuels & illuminants); Class 5 (pharmaceuticals & medical preparations); Class 6 (common metals & metal goods); Class 7 (machines & machine tools); Class 8 (hand tools & implements); Class 9 (scientific, electrical & IT apparatus); Class 10 (medical & surgical apparatus); Class 11 (lighting, heating, cooking & refrigeration apparatus); Class 12 (vehicles & conveyances); Class 13 (firearms, ammunition & fireworks); Class 14 (precious metals, jewellery & watches); Class 15 (musical instruments); Class 16 (paper, cardboard & printed matter); Class 17 (rubber, plastics & insulating materials); Class 18 (leather, luggage & bags); Class 19 (non-metallic building materials); Class 20 (furniture, mirrors & picture frames); Class 21 (household utensils & containers); Class 22 (ropes, nets, tents & tarpaulins); Class 23 (yarns & threads for textile use); Class 24 (textiles & textile substitutes); Class 25 (clothing, footwear & headgear); Class 26 (lace, embroidery, ribbons & haberdashery); Class 27 (carpets, rugs, mats & floor coverings); Class 30 (coffee, tea, baked goods & confectionery); Class 31 (agricultural products, fresh produce & pet food); Class 32 (beers & non-alcoholic beverages); Class 33 (alcoholic beverages (except beers)); Class 34 (tobacco, smoking articles & matches). The filed specification reads: Class 1: Chemical products used in photography; chemical products included in Class 1 for use in agriculture and horticulture; artificial manures; fire extinguishing compositions; chemical substances for preserving foodstuffs; anti-freezing preparations or compounds. | Class 2: Paints, varnishes (other than insulati…
When was 'GUS' first filed?
The application for 'GUS' was filed on 5 January 1960 and the trademark was registered on 5 January 1960.
When was 'GUS' first published?
The UK IPO first published / advertised 'GUS' on 30 November 1960.
When does 'GUS' need to be renewed?
The current registration of 'GUS' is recorded as valid until 5 January 2005, at which point it will need to be renewed to remain in force.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks with the same or a similar name as "GUS" have been found on the following foreign registers. Same-owner matches are flagged where the applicant names align across offices.
US — United States (USPTO)
| Mark | Ref | Status | Filed | Same Owner |
|---|---|---|---|---|
| SQUISHY KITTIES GUMMIES | 99681812 | 630 | 2026-03-04 | — |
| FAMOUS GUITAR REPLICAS | 99681846 | 630 | 2026-03-04 | — |
| GUCALITY | 99679195 | 630 | 2026-03-03 | — |
| ARTHUR.GURU | 99679879 | 630 | 2026-03-03 | — |
| THE RETURNS GUY | 99680101 | 630 | 2026-03-03 | — |
Japan — Japan (Japan Patent Office)
| Mark | Ref | Status | Filed | Same Owner |
|---|---|---|---|---|
| gashain gushain | 2026021499 | Registered | 2026-02-27 | — |
| gushoo | 2026020078 | Registered | 2026-02-25 | — |
| guso | 2026016307 | Registered | 2026-02-14 | — |
| gusukurentakaa gusuku | 2026013204 | Registered | 2026-02-06 | — |
| gusuku | 2026013205 | Registered | 2026-02-06 | — |
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed | Same Owner |
|---|---|---|---|---|
| Gusto | 2603464 | accepted | 2025-11-13 | — |
| DOLCE GUSTO | 2550009 | protected | 2025-05-22 | — |
| THE GUSTO GUY | 2450153 | protected | 2024-05-21 | — |
| GUSHERS | 2382374 | protected | 2023-08-23 | — |
| GUSSA | 2371888 | protected | 2023-07-14 | — |
Data Source
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.