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UK Trademark — IPO
CHOICE
Application UK00004356331 · Application Published
Quick Facts
| Application Number | UK00004356331 |
| Status | Application Published |
| Owner | SC IP Limited |
| Filed | 2026-03-17 |
| Type | Individual |
| Feature | Figurative |
| Attorney | See claim section below |
Is this trademark active?
CHOICE has a current status of Application Published.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 9 — Electrical & IT
Gaming software;Computer hardware for games and gaming;Computer gaming software;Computer software for the administration of on-line games and gaming;Gaming software that generates or displays wager outcomes of gaming machines;Computer application software featuring games and gaming;Computer games entertainment software;Electronic publications, downloadable, relating to games and gaming;Downloadable information relating to games and gaming;Interactive entertainment computer software for video games;Games software for use with video game consoles;Downloadable interactive entertainment software for playing computer games;Computer games;Computer game software for use with on-line interactive games;Interactive casino games provided through a computer or mobile platform;Gambling software;Downloadable interactive entertainment software for playing video games;Software for arcade video game machines;Interactive multimedia software for playing games;Audiovisual headsets for playing video games;Game programs for arcade video game machines;Headsets for playing video games;Monitors for arcade video game machines;Computer games software;Joysticks for use with computers, other than for video games;Computer software for entertainment;Downloadable software, namely virtual clothing for use in computer games;Virtual reality games software;Programs for arcade video game machines;Downloadable computer games;Computer video game software;Computer game software for use on mobile devices;Simulation software [entertainment];Computer game software.
Class 28 — Games & Toys
Gaming machines for gambling;Gaming trackballs;Gaming keyboards;Gaming machines;Gaming chips;Console gaming devices;Gaming apparatus;Gaming keypads;Gaming tables;Gaming mice;Interactive gaming chairs for video games;Coin-operated gaming equipment;Tabletop games and gambling devices;Portable gaming devices;Coin-fed amusement gaming machines;Bill-operated gaming equipment;Coin-operated amusement gaming machines;Slot machines (gaming devices);Chips and dice [gaming equipment];Gaming chip sets;Computer game consoles;Automatic gaming machines;Handheld computer games;Handheld game consoles;Game consoles;Slot machines [gaming machines];Arcade games;Games consoles;Video game apparatus, arcade games, and amusement machines ;Pinball games;Hand-held consoles for playing video games;Gamepads for video game machines;Video game consoles;Computer game joysticks ;Hand-held game consoles;Table-top games;Gaming machines namely devices which accept a wager;Hand-held pinball games;Hand-held computer games;Arcade video game machines;Tabletop basketball games;Controllers for computer games;Coin-operated arcade video game machines;Arcade game machines;Bingo game playing equipment;Computer games apparatus;Controllers for game consoles;Handheld electronic games;Joysticks being parts of video game consoles;Joysticks for video games;Sports games;Arcade video game machines with multi-terminals;Game boards for trading card games;Backgammon games.
Class 35 — Advertising & Business
Retail services in relation to games.
Class 41 — Education & Entertainment
Casino, gaming and gambling services;Gaming services;Gaming machine entertainment services;Online gaming services;Gaming machine rental;Rental of gaming machines;Gaming machines (Rental of -);On-line gaming services;Providing of casino and gaming facilities;Amusement arcade gaming machine rental services;Gaming services for entertainment purposes;Providing on-line information in the field of computer gaming entertainment;Poker game services;Rental of slot machines [gaming machines];Rental of casino games;Leasing of casino games;Entertainment services, namely, provision of a virtual reality or metaverse based simulation gaming service;Entertainment services sharing computer games;On-line computer games;Providing online entertainment in the nature of game tournaments;Computer and video game amusement services;Provision of online computer games;Gambling;Entertainment services for matching users with computer games;Publishing of interactive computer and video game software;Entertainment in the nature of hockey games;Entertainment in the nature of football games;Rental of video game consoles;Video game entertainment services;Online computer game services;Entertainment in the nature of basketball games;Video game arcade services;Arcade game services;Rental of arcade video game machines;Administration [organisation] of poker games;Entertainment in the nature of baseball games;Entertainment services, namely, providing on-line computer games;Providing on-line computer games;Interactive computer game services;Provision of on-line computer games;Provision of online information in the field of computer games entertainment;Information relating to computer gaming entertainment provided online from a computer database or a global communication network;Entertainment in the nature of soccer games;Entertainment services in the nature of video games;Providing on-line interactive computer games;Administration [organisation] of gaming services;Internet games (non-downloadable).
Class 42 — Scientific & IT Services
Platforms for gaming as software as a service [SaaS];Development of video and computer games;Development of computer hardware for computer games;Computer programming of video games;Computer programming of video and computer games;Development of hardware for video games;Software as a service [SaaS] featuring software platforms for electronic gaming;Development of hardware for use in connection with electronic and interactive multimedia games.
Device Elements (Vienna Classification)
This figurative mark is indexed under the following Vienna categories by the UK IPO:
- 24.09.02 — Heraldry, coins, emblems, symbols
Timeline
- Filed: 2026-03-17
- First published: 2026-04-17 (Journal 2026/016)
About This Trademark
'CHOICE' is a application published trademark on the UK IPO register, owned by SC IP Limited. The application (UK00004356331) was filed on 17 March 2026.
This mark is recorded under multiple classes: Class 9 (scientific, electrical & IT apparatus); Class 28 (games, toys & sporting goods); Class 35 (advertising, business management & retail services); Class 41 (education, entertainment & sporting services); Class 42 (scientific, IT & design services).
The trademark is represented by Alla Rybintseva.
Frequently Asked Questions
Who owns UK trademark UK00004356331 ('CHOICE')?
UK trademark UK00004356331 for the mark 'CHOICE' in Class 9, 28, 35, 41, 42 is recorded on the UK IPO register as owned by SC IP Limited. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00004356331 currently a registered trademark?
No — the UK IPO records the status of UK trademark UK00004356331 for the mark 'CHOICE' as application published.
Which Nice classes is UK trademark UK00004356331 registered under?
UK trademark UK00004356331 for the mark 'CHOICE' is recorded in Class 9 (scientific, electrical & IT apparatus); Class 28 (games, toys & sporting goods); Class 35 (advertising, business management & retail services); Class 41 (education, entertainment & sporting services); Class 42 (scientific, IT & design services). The filed specification reads: Class 9: Gaming software;Computer hardware for games and gaming;Computer gaming software;Computer software for the administration of on-line games and gaming;Gaming software that generates or displays wager outcomes of gaming machines;Computer application software featuring games and gaming;Computer games entertainm…
When was UK trademark UK00004356331 filed?
UK trademark UK00004356331 for the mark 'CHOICE' was filed at the UK IPO on 17 March 2026.
When was UK trademark UK00004356331 published?
The UK IPO first published / advertised UK trademark UK00004356331 for the mark 'CHOICE' on 17 April 2026.
Who is the attorney of record for UK trademark UK00004356331?
Alla Rybintseva is listed as the attorney / representative of record for UK trademark UK00004356331 for the mark 'CHOICE' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "CHOICE" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| CARIBBEAN CHOICE | 99678164 | 630 | 2026-03-02 |
| FULL IMPLANT CHOICE | 99677129 | 630 | 2026-03-02 |
| HEALTHEQUITY INVESTOR CHOICE | 99677001 | 630 | 2026-03-02 |
| AMERICA'S #1 CHOICE FOR BANKING | 99674108 | 630 | 2026-02-27 |
| THE #1 CHOICE FOR BANKING | 99673974 | 630 | 2026-02-27 |
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| JS CHOICE - CARE AND SUPPORT | 2633051 | published | 2026-03-05 |
| JS CHOICE GROUP | 2631797 | published | 2026-03-02 |
| BARTENDERS CHOICE | 2621970 | published | 2026-01-27 |
| YOUR TRUTH YOUR CHOICE YOUR LIFE | 2611937 | published | 2025-12-12 |
| Choice Driven Single-Part Contracts | 2605613 | published | 2025-11-20 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.