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UK Trademark — IPO
the Golden Steering Wheel
Application UK00801029441 · Registered
Quick Facts
| Application Number | UK00801029441 |
| Status | Registered |
| Owner | Axel Springer Auto-Verlag GmbH |
| Filed | 2009-12-16 |
| Registered | 2011-01-10 |
| Renewal Due | 2029-12-16 |
| Type | Individual |
| Feature | Figurative |
| Attorney | See claim section below |
Is this trademark active?
Yes. the Golden Steering Wheel is currently a registered UK trademark, with renewal due on 2029-12-16. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 9 — Electrical & IT
Recorded and unrecorded sound, image and data carriers (except unexposed films); magnetic data carriers; computer programs and software (recorded and/or downloadable); apparatus for recording, transmitting or reproduction of sounds, images or data; calculating machines; data processing equipment and computers, 3-D glasses; apparatus for interactive television, decoders, cards with integrated circuits (smart cards); computer games recorded on data carriers; computer programs, in particular for gaming; video games adapted for use with external screens or monitor; exposed films, electronic publications (downloadable); downloadable sound, images and data (including being data files).
Class 16 — Paper & Printed Matter
Paper, cardboard and goods made from these materials, included in this class; printed matter, in particular periodicals, newspapers and books; bookbinding material; photographs; stationery; instructional and teaching material (expect apparatus); voucher books, unencoded tokens and prepaid cards of cardboard and/or paper, including coated with plastic; office requisites (other than furniture).
Class 28 — Games & Toys
Games, playthings; gymnastic and sporting articles, included in this class; decorations for Christmas trees.
Class 35 — Advertising & Business
Business management services; business administration; office functions; marketing, market research; market analysis; opinion polling; advertising; sales planning; rental of advertising space; auctioneering, including on the Internet; arranging contracts, for others, for the buying and selling of goods and the providing of services; arranging of commercial transactions, for others, including within the framework of e-commerce; receiving and administrative processing of purchase orders; presentation of goods and services; business and organization consultancy; collecting, maintenance and systematic ordering of data in computer databases; arranging advertising contracts, for others; employment agency services; devising advertising concepts; advertising research; advertising management; distribution of goods for advertising purposes; providing economic information; sales promotion (for others); dissemination of advertisements; arranging of subscription agreements, for others, for the broadcasting and dissemination of television programmes, in particular in the form of pay-TV and video-on-demand; arranging of commercial and business contacts; price calculation for goods and services; conducting of competitions and prize games for advertising purposes; production of lottery, television, radio and Internet commercials; public relations; consumer consultancy; rental of advertising films; publication of publicity texts; searches in computer data files (for others); presentation of companies on the Internet and other media; sponsoring in the form of advertising; arranging of subscriptions to newspapers and periodicals (for others); publication of printed matter (including in electronic form), for advertising purposes; organisation and arranging of advertising events.
Class 38 — Telecommunications
Telecommunications; providing access to portals on the Internet; video and/or audio streaming (continuous real-time transmission of video and/or audio streams on computer networks); broadcasting and retransmitting of film, television, radio, videotext, teletext and Internet programmes or transmissions; hotline telephone services; services of news agencies; rental of telecommunication apparatus for use of voice-controlled telephone inquiry applications; providing access to platforms on the Internet.
Class 41 — Education & Entertainment
Education; providing of training; entertainment; sporting and cultural activities; development, design and production of film, television, Internet and radio programmes or transmissions (for educational, instructional and entertainment purposes, and of news broadcasts); publication (including in electronic form), in particular of newspapers, periodicals and books (other than for advertising purposes); providing electronic publications (not downloadable); production and conducting of shows, quizzes, games, interviews, theatrical, sporting and musical events, and arranging of competitions (education and entertainment); film production and sound studio services; photography; writing screenplays; services of a publishing house (excluded printing services); film rental; services of an editor; news reporters services; photographic reporting; publication of texts (except publicity texts); information regarding events (entertainment); production of Internet, television and radio programmes; seat reservation for entertainment events; awarding of prizes for cultural, sporting and entertainment purposes.
Class 42 — Scientific & IT Services
Development of programs for data processing; programming electronic Internet, television and radio programme guides; research in databases and on the Internet, for scientific and research purposes; services of a graphic designer; design of advertising space on the Internet; electronic data security; creating, maintenance, rental, servicing and installation of software; server administration; providing or rental of electronic memory space on the Internet (Web space); user and rights administration on computer networks; electronic data storage.
Class 45 — Legal & Security Services
Licensing of industrial property rights and copyright; management of industrial property rights and copyright.
Device Elements (Vienna Classification)
This figurative mark is indexed under the following Vienna categories by the UK IPO:
- 18.01.21 — Transport, equipment for animals
Timeline
- Filed: 2009-12-16
- Registered: 2011-01-10
- Renewal due: 2029-12-16
About This Trademark
'the Golden Steering Wheel' is a registered trademark on the UK IPO register, owned by Axel Springer Auto-Verlag GmbH. The application (UK00801029441) was filed on 16 December 2009 and registered on 10 January 2011. The registration is set to expire on 16 December 2029.
This mark is recorded under multiple classes: Class 9 (scientific, electrical & IT apparatus); Class 16 (paper, cardboard & printed matter); Class 28 (games, toys & sporting goods); Class 35 (advertising, business management & retail services); Class 38 (telecommunications services); Class 41 (education, entertainment & sporting services); Class 42 (scientific, IT & design services); Class 45 (legal, security & personal services).
The trademark is represented by JONAS Rechtsanwaltsgesellschaft mbH.
Frequently Asked Questions
Who owns UK trademark UK00801029441 ('the Golden Steering Wheel')?
UK trademark UK00801029441 for the mark 'the Golden Steering Wheel' in Class 9, 16, 28, 35, 38, 41, 42, 45 is recorded on the UK IPO register as owned by Axel Springer Auto-Verlag GmbH. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00801029441 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00801029441 for the mark 'the Golden Steering Wheel' as registered.
Which Nice classes is UK trademark UK00801029441 registered under?
UK trademark UK00801029441 for the mark 'the Golden Steering Wheel' is recorded in Class 9 (scientific, electrical & IT apparatus); Class 16 (paper, cardboard & printed matter); Class 28 (games, toys & sporting goods); Class 35 (advertising, business management & retail services); Class 38 (telecommunications services); Class 41 (education, entertainment & sporting services); Class 42 (scientific, IT & design services); Class 45 (legal, security & personal services). The filed specification reads: Class 9: Recorded and unrecorded sound, image and data carriers (except unexposed films); magnetic data carriers; computer programs and software (recorded and/or downloadable); apparatus for recording, transmitting or reproduction of sounds, images or data; calculating machines; data processing equipment and compute…
When was UK trademark UK00801029441 filed?
UK trademark UK00801029441 for the mark 'the Golden Steering Wheel' was filed at the UK IPO on 16 December 2009 and registered on 10 January 2011.
When does UK trademark UK00801029441 need to be renewed?
UK trademark UK00801029441 for the mark 'the Golden Steering Wheel' is currently recorded as valid until 16 December 2029, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00801029441?
JONAS Rechtsanwaltsgesellschaft mbH is listed as the attorney / representative of record for UK trademark UK00801029441 for the mark 'the Golden Steering Wheel' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.