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UK Trademark — IPO
VIRTUE
Application UK00801454516 · Registered
Quick Facts
| Application Number | UK00801454516 |
| Status | Registered |
| Owner | Vice Media Canada Inc. |
| Filed | 2018-08-21 |
| Registered | 2019-08-09 |
| Renewal Due | 2028-08-21 |
| Type | Individual |
| Feature | Figurative |
| Attorney | See claim section below |
Is this trademark active?
Yes. VIRTUE is currently a registered UK trademark, with renewal due on 2028-08-21. It is protected under UK intellectual property law and can be enforced against infringing uses.
Mark Details (as filed at the IPO)
Mark description / limitation
The mark consists of the wording "VIRTUE" with the depiction of two black birds above.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 35 — Advertising & Business
Advertising and marketing; advertising and marketing consultancy; advertising and marketing services, namely, promoting the goods and services of others; advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through events and editorial, print, audio, video, film, digital, social, and on-line medium; advertising and branding services, namely, creating corporate and brand identity for others; public relations; social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; creative development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications; production of advertising material featuring original video, photography, and copywriting for marketing, branding, promoting, or advertising the goods and services of others; advertising, marketing and promotional services, namely, development of advertising campaigns for television, print media and web pages featuring original video, photography and copywriting for marketing, branding, promoting or advertising the goods and services of others; promoting the goods, services, brand identity and commercial information and news of third parties by providing websites featuring advertisements for the goods and services of others on a global computer network; marketing and promotion of special events; special event planning for business purposes; special event planning for commercial, promotional or advertising purposes; event planning and management for marketing, branding, promoting or advertising the goods and services of others; database management services.
Class 42 — Scientific & IT Services
Computer graphics services; computer programming; computer programming services; computer services in the nature of customized web pages featuring user-defined information, personal profiles and information (terms too vague in the opinion of the International Bureau - Rule 13 (2) (b) of the Common Regulations); computer services, namely, creating an on-line community for registered users to participate in competitions, showcase their skills, get feedback from their peers, form virtual communities, engage in social networking and improve their talent; computer services, namely, creating an on-line community for registered users to participate in discussions, get feedback from their peers, form virtual communities, and engage in social networking; computer services, namely, creating and maintaining web sites for others; computer services, namely, designing and implementing network web pages for others; computer services, namely, designing and implementing web sites for others; computer services, namely, hosting and maintaining an on-line web site for others to display information about their companies; computer services, namely, managing web sites for others; computer site design; design of home pages; design of home pages and web sites; design of homepages and web-sites; design, creation, hosting and maintenance of internet sites for third parties; design, creation, hosting, maintenance of web sites for others; designing web sites for advertising purposes; development, design and updating of home pages; graphic art design; graphic arts designing; graphic design; graphic design services; graphic illustration services for others; providing graphic and multimedia design services for the purpose of promoting the goods and services of others; web site design; content management services.
Device Elements (Vienna Classification)
This figurative mark is indexed under the following Vienna categories by the UK IPO:
- 03.07.12 — Animals
Timeline
- Filed: 2018-08-21
- Registered: 2019-08-09
- Renewal due: 2028-08-21
About This Trademark
'VIRTUE' is a registered trademark on the UK IPO register, owned by Vice Media Canada Inc.. The application (UK00801454516) was filed on 21 August 2018 and registered on 9 August 2019. The registration is set to expire on 21 August 2028.
This mark is recorded under multiple classes: Class 35 (advertising, business management & retail services); Class 42 (scientific, IT & design services), specifically covering: The mark consists of the wording "VIRTUE" with the depiction of two black birds above.
The trademark is represented by Venner Shipley LLP.
Frequently Asked Questions
Who owns UK trademark UK00801454516 ('VIRTUE')?
UK trademark UK00801454516 for the mark 'VIRTUE' in Class 35, 42 is recorded on the UK IPO register as owned by Vice Media Canada Inc.. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00801454516 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00801454516 for the mark 'VIRTUE' as registered.
Which Nice classes is UK trademark UK00801454516 registered under?
UK trademark UK00801454516 for the mark 'VIRTUE' is recorded in Class 35 (advertising, business management & retail services); Class 42 (scientific, IT & design services). The filed specification reads: Class 35: Advertising and marketing; advertising and marketing consultancy; advertising and marketing services, namely, promoting the goods and services of others; advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through ev…
When was UK trademark UK00801454516 filed?
UK trademark UK00801454516 for the mark 'VIRTUE' was filed at the UK IPO on 21 August 2018 and registered on 9 August 2019.
When does UK trademark UK00801454516 need to be renewed?
UK trademark UK00801454516 for the mark 'VIRTUE' is currently recorded as valid until 21 August 2028, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00801454516?
Venner Shipley LLP is listed as the attorney / representative of record for UK trademark UK00801454516 for the mark 'VIRTUE' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "VIRTUE" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| VIRTUESame applicant | 1989825 | protected | 2019-02-14 |
| VIRTUE FIRE SOLUTIONS | 2584023 | published | 2025-09-04 |
| VIRTUE SIROLIMUS ANGIOINFUSION BALLOON | 2431384 | protected | 2024-02-29 |
| VIRTUE FLOURISH | 2303852 | protected | 2022-09-29 |
| Virtue Investigations Pty Ltd | 2100989 | protected | 2020-07-08 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.