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UK Trademark — IPO
unreal
Application UK00903106572 · Registered
Quick Facts
| Application Number | UK00903106572 |
| Status | Registered |
| Owner | Epic Games, Inc. |
| Filed | 2003-03-24 |
| Registered | 2004-07-06 |
| Renewal Due | 2033-03-24 |
| Type | Individual |
| Feature | Figurative |
| Attorney | See claim section below |
Is this trademark active?
Yes. unreal is currently a registered UK trademark, with renewal due on 2033-03-24. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 9 — Electrical & IT
Computer and video games apparatus; data processing apparatus and instruments for management of amusement centres; computer game equipment; game machines adapted for use with TV receivers only; video game machines; memory devices for computer game equipment; computer game programmes and computer game software; video game software; computer game software for personal computers, home video game consoles and arcade based video game consoles; computer programmes and computer software for interactive games; computer and video games adapted for use with television receivers and screens or with video monitors or with computer screens; computer and video games adapted for use with telephone and/or computer networks; video game consoles; games adapted for use with television receivers; electronic game cartridges, discs and cassettes; computer game and video game cartridges, discs and cassettes; cards, discs and memory carriers, all pre-recorded with electronic, computer and video games; sound, video and data recordings; audio and video tapes; cassettes; magnetic data media; compact discs, video discs, DVD's, CD ROMs; cinematographic films; downloadable recordings of sound, music, film and videos; downloadable electronic publications; peripheral devices for use with home video game machines; parts and fittings for all the aforesaid goods.
Class 16 — Paper & Printed Matter
Printed publications; books and magazines; booklets; books featuring scenes, events and characters based on videogames; comic books; newsletters; printed matter; diaries, address and/or telephone books; stationery, writing paper, notebooks, note cards, note pads, writing pads and blocks; ring binders; folders; personal organisers; covers for books and personal organisers; post cards; posters; calendars; stickers; painting and drawing sets; writing instruments; pens, pencils, pencil cases, crayons, markers, coloured pens, chalk and chalkboards, erasers, rulers; pencil cases, pencil boxes, pencil holders; carrier bags, paper bags, gift bags and gift boxes; cheque book covers, desk mats.
Class 25 — Clothing & Footwear
Clothing; headwear; footwear.
Class 28 — Games & Toys
Toys; games; playthings; toy action figures and stuffed animals; computer games apparatus, electronic games apparatus and video games apparatus, not included in other classes; virtual reality apparatus for amusement and entertainment purposes; electronic games and hand held videogame machines; action figures and accessories therefore; mechanical action toys; electric action toys; playing cards; coin, card or counter operated arcade machines and amusement apparatus; parts and accessories for the aforesaid goods.
Class 35 — Advertising & Business
Computerised on-line retail services in the field of games and games related merchandise; electronic commerce services, namely, providing on-line retail, mail order services, featuring computer software, games, clothing, books, movies, videos, DVDs, CD-ROMs, toys, audio cassettes, compact discs; provision of information, advice or assistance to customers in the selection and purchase of the aforesaid goods; compilation, storage and retrieval of information and data.
Class 38 — Telecommunications
Telecommunication services; telecommunication of computer programmes and electronic, computer and video games; providing telecommunications connections to the Internet and databases; providing telecommunications access to electronic, computer and video games; delivery of electronic, computer and video games by telecommunication; transmission of interactive audio and video services; electronic bulletin board services; electronic message and chat services for use in connection with interactive games played over computer networks and global communications networks; operating chat rooms; providing access to on-line publications and information relating to computer games; providing on-line facilities for real-time interaction between and among computer users relating to computer games; provision of information relating to all the aforesaid services.
Class 41 — Education & Entertainment
Entertainment services; entertainment services, namely, providing on-line computer games, tips and strategies for computer games and news concerning computer games; electronic, computer and video games services; arranging, conducting and presenting competitions, contests and games; providing interactive multiplayer games services for games played over computer networks and global communications networks; providing computer games and video games which can be accessed, played and downloaded over computer networks and global communications networks; provision, production, development, composition, presentation, distribution, syndication and networking of entertainment, films, audio and video recordings, compact discs, CD ROMs, DVDs and programs; publication of games; providing electronic publications; provision of information relating to all the aforesaid services.
Class 42 — Scientific & IT Services
Computer services; writing, designing, developing, production of computer software, computer programmes and computer games; computer programming services; updating computer software, computer programmes and computer games; computer software licensing; providing information and advice in relation to the aforesaid services.
Device Elements (Vienna Classification)
This figurative mark is indexed under the following Vienna categories by the UK IPO:
- 27.05.25 — Forms of writing, numerals
Timeline
- Filed: 2003-03-24
- Registered: 2004-07-06
- Renewal due: 2033-03-24
About This Trademark
'unreal' is a registered trademark on the UK IPO register, owned by Epic Games, Inc.. The application (UK00903106572) was filed on 24 March 2003 and registered on 6 July 2004. The registration is set to expire on 24 March 2033.
This mark is recorded under multiple classes: Class 9 (scientific, electrical & IT apparatus); Class 16 (paper, cardboard & printed matter); Class 25 (clothing, footwear & headgear); Class 28 (games, toys & sporting goods); Class 35 (advertising, business management & retail services); Class 38 (telecommunications services); Class 41 (education, entertainment & sporting services); Class 42 (scientific, IT & design services).
The trademark is represented by Bird & Bird LLP.
Frequently Asked Questions
Who owns UK trademark UK00903106572 ('unreal')?
UK trademark UK00903106572 for the mark 'unreal' in Class 9, 16, 25, 28, 35, 38, 41, 42 is recorded on the UK IPO register as owned by Epic Games, Inc.. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00903106572 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00903106572 for the mark 'unreal' as registered.
Which Nice classes is UK trademark UK00903106572 registered under?
UK trademark UK00903106572 for the mark 'unreal' is recorded in Class 9 (scientific, electrical & IT apparatus); Class 16 (paper, cardboard & printed matter); Class 25 (clothing, footwear & headgear); Class 28 (games, toys & sporting goods); Class 35 (advertising, business management & retail services); Class 38 (telecommunications services); Class 41 (education, entertainment & sporting services); Class 42 (scientific, IT & design services). The filed specification reads: Class 9: Computer and video games apparatus; data processing apparatus and instruments for management of amusement centres; computer game equipment; game machines adapted for use with TV receivers only; video game machines; memory devices for computer game equipment; computer game programmes and computer game softwa…
When was UK trademark UK00903106572 filed?
UK trademark UK00903106572 for the mark 'unreal' was filed at the UK IPO on 24 March 2003 and registered on 6 July 2004.
When does UK trademark UK00903106572 need to be renewed?
UK trademark UK00903106572 for the mark 'unreal' is currently recorded as valid until 24 March 2033, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00903106572?
Bird & Bird LLP is listed as the attorney / representative of record for UK trademark UK00903106572 for the mark 'unreal' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "unreal" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| REAL LIFE. UNREAL REWARDS. | 99627275 | 630 | 2026-02-01 |
| M.U.L.E MOST. UNREAL. LIFTING. EXPERIENCE | 99523467 | 630 | 2025-12-01 |
| BE REAL, IN AN UNREAL WORLD | 99492322 | 630 | 2025-11-12 |
| UF UNREAL FUR | 79433670 | 641 | 2025-06-25 |
| UNREAL ENERGY | 99216397 | 686 | 2025-06-03 |
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| UNREALSame applicant | 2122694 | protected | 2020-09-24 |
| UNREAL ENGINESame applicant | 1953424 | protected | 2018-09-06 |
| UNREALSame applicant | 1950311 | protected | 2018-08-23 |
| UNREAL CO | 2557462 | published | 2025-06-18 |
| UNREAL | 2527452 | published | 2025-03-05 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.