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UK Trademark — IPO
PRICELESS
Application UK00904202016 · Registered
Quick Facts
| Application Number | UK00904202016 |
| Status | Registered |
| Owner | Mastercard International Incorporated |
| Filed | 2004-12-17 |
| Registered | 2008-05-26 |
| Renewal Due | 2034-12-17 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
Yes. PRICELESS is currently a registered UK trademark, with renewal due on 2034-12-17. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 25 — Clothing & Footwear
Clothing, headgear; clothing for men, women and children, namely, shirts, t-shirts, sweatshirts, jogging suits, trousers, jeans, pants, shorts, tank tops, rainwear, cloth bibs, skirts, blouses; dresses, suspenders, sweaters, jackets, coats, raincoats, snow suits, ties, robes, hats, caps, sunvisors, belts, scarves, sleepwear, pyjamas, lingerie, underwear, swimwear and masquerade and Halloween costumes.
Class 28 — Games & Toys
Games and playthings; gymnastic and sporting articles not included in other classes; toys and sporting goods, namely, action figures and accessories therefor; plush toys; balloons; bathtub toys; ride-on toys; playing cards; equipment sold as a unit for playing card games; toy vehicles; dolls; flying discs; amusement apparatus for use in arcades; stand alone video output game machines; coin or counter operated arcade games; pinball game machines; electronic hand-held game units; game equipment sold as a unit for playing a board game, a card game, a manipulative game, a parlor game, a parlor-type computer game, an action type target game; jigsaw and manipulative puzzles; paper party favors; paper hats; paper face masks; masquerade and Halloween masks; skateboards; ice skates; water squirting toys; balls, namely, playground balls, soccer balls, baseballs, basketballs; baseball gloves; surfboards; swimming floats for recreational use; kickboard flotation devices for recreational use; swim boards for recreational use; swim fins; toy zip guns; toy bakeware and toy cookware; toy banks; toy snow globes; Christmas tree ornaments.
Class 35 — Advertising & Business
Advertising; business management; business administration; office functions; commercial, industrial and business management assistance; business appraisals; advisory services for business management; market research; marketing studies; statistical information (business); preparation of statements of accounts; book-keeping; business research; public relations; publication of publicity texts; issuing of publicity leaflets; retail services provided through mobile telecommunications means; retail services provided on-line, through networks or other electronic means using electronically digitised information; computer database management.
Class 36 — Financial Services
Insurance services; financial services; banking and credit services; providing credit card, debit card, charge card and stored value prepaid card services; remote payment services; stored value electronic purse services, providing electronic funds and currency transfer services, electronic payments services, prepaid telephone calling card services, cash disbursement services, and transaction authorisation and settlement services; provision of debit and credit services by means of radio frequency identification devices (transponders); travel insurance services; cheque verification services; issuing and redemption services all relating to travellers cheques and travel vouchers; the provision of financial services for the support of retail services provided through mobile telecommunications means, including payment services through wireless devices; the provision of financial services for the support of retail services provided on-line, through networks or other electronic means using electronically digitised information; value exchange services, namely, the secure exchange of value, including electronic cash, over computer networks accessible by means of smartcards; bill payment services provided through a website; on-line banking; provision of financial services over the telephone and by means of a global computer network or the Internet.
Class 38 — Telecommunications
Telecommunication services; Internet based telecommunication services; data communication services; electrical data transmission over a global remote data processing network, including the Internet; services for the transmission, provision or display of information relating to telecommunications from a computer-stored data bank or via the Internet; transmission of data through the use of electronic image processing by telephone link; electronic mail, message sending and receiving services; broadcasting services; providing multi-user access to a secure computerised information network for the transfer and dissemination of a range of information in the field of financial services; leasing access time to a computer database.
Class 42 — Scientific & IT Services
Computer hardware and software consulting services; computer programming; support and consultation services for managing computer systems, databases and applications; graphic design for the compilation of web pages on the internet; information relating to computer hardware or software provided on-line from a global computer network or the internet; creating and maintaining web-sites; hosting the web-sites of others; creation of web pages; legal services; the design, creation and hosting of merchant websites; the designing, creation and hosting of bill payment websites.
Timeline
- Filed: 2004-12-17
- Registered: 2008-05-26
- Renewal due: 2034-12-17
About This Trademark
'PRICELESS' is a registered trademark on the UK IPO register, owned by Mastercard International Incorporated. The application (UK00904202016) was filed on 17 December 2004 and registered on 26 May 2008. The registration is set to expire on 17 December 2034.
This mark is recorded under multiple classes: Class 25 (clothing, footwear & headgear); Class 28 (games, toys & sporting goods); Class 35 (advertising, business management & retail services); Class 36 (insurance & financial services); Class 38 (telecommunications services); Class 42 (scientific, IT & design services).
The trademark is represented by Shoosmiths LLP.
Frequently Asked Questions
Who owns UK trademark UK00904202016 ('PRICELESS')?
UK trademark UK00904202016 for the mark 'PRICELESS' in Class 25, 28, 35, 36, 38, 42 is recorded on the UK IPO register as owned by Mastercard International Incorporated. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00904202016 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00904202016 for the mark 'PRICELESS' as registered.
Which Nice classes is UK trademark UK00904202016 registered under?
UK trademark UK00904202016 for the mark 'PRICELESS' is recorded in Class 25 (clothing, footwear & headgear); Class 28 (games, toys & sporting goods); Class 35 (advertising, business management & retail services); Class 36 (insurance & financial services); Class 38 (telecommunications services); Class 42 (scientific, IT & design services). The filed specification reads: Class 25: Clothing, headgear; clothing for men, women and children, namely, shirts, t-shirts, sweatshirts, jogging suits, trousers, jeans, pants, shorts, tank tops, rainwear, cloth bibs, skirts, blouses; dresses, suspenders, sweaters, jackets, coats, raincoats, snow suits, ties, robes, hats, caps, sunvisors, belts,…
When was UK trademark UK00904202016 filed?
UK trademark UK00904202016 for the mark 'PRICELESS' was filed at the UK IPO on 17 December 2004 and registered on 26 May 2008.
When does UK trademark UK00904202016 need to be renewed?
UK trademark UK00904202016 for the mark 'PRICELESS' is currently recorded as valid until 17 December 2034, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00904202016?
Shoosmiths LLP is listed as the attorney / representative of record for UK trademark UK00904202016 for the mark 'PRICELESS' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "PRICELESS" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| TEAM PRICELESSSame applicant | 99453539 | 630 | 2025-10-21 |
| TEAM PRICELESSSame applicant | 99444188 | 661 | 2025-10-15 |
| TASTE OF PRICELESSSame applicant | 99398096 | 688 | 2025-09-17 |
| PRICELESS PRESENTS CADDIE CONVERSATIONSSame applicant | 99389636 | 641 | 2025-09-12 |
| SONGS ARE PRICELESS | 99582162 | 630 | 2026-01-07 |
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| PRICELESSSame applicant | 2301757 | protected | 2022-09-20 |
| PRICELESS MUSICSame applicant | 1516155 | protected | 2012-09-21 |
| PRICELESS REWARDSSame applicant | 1416287 | protected | 2011-03-23 |
| PRICELESS | 1783873 | protected | 2016-07-21 |
| Safety isnt expensive its priceless | 1505347 | protected | 2012-07-30 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.