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UK Trademark — IPO
YOU FIRST
Application UK00907155013 · Registered
Quick Facts
| Application Number | UK00907155013 |
| Status | Registered |
| Owner | First Hotels AS |
| Filed | 2008-08-12 |
| Registered | 2009-02-09 |
| Renewal Due | 2028-08-12 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
Yes. YOU FIRST is currently a registered UK trademark, with renewal due on 2028-08-12. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 35 — Advertising & Business
Advertising; business management; business administration; office functions.
Class 36 — Financial Services
Insurance; financial affairs; monetary affairs; real estate affairs; rental of apartments; rental of offices; exchanging money.
Class 39 — Transport & Storage
Transport; packaging and storage of goods; travel arrangement; coach rental; garage rental; travel reservation.
Class 41 — Education & Entertainment
Education; providing of training; entertainment; sporting and cultural activities; arranging and conducting of congresses and conferences.
Class 43 — Food & Drink Services
Services for providing food and drink; temporary accommodation; temporary accomodation reservations; restaurants; bar services; hotels.
Timeline
- Filed: 2008-08-12
- Registered: 2009-02-09
- Renewal due: 2028-08-12
About This Trademark
'YOU FIRST' is a registered trademark on the UK IPO register, owned by First Hotels AS. The application (UK00907155013) was filed on 12 August 2008 and registered on 9 February 2009. The registration is set to expire on 12 August 2028.
This mark is recorded under multiple classes: Class 35 (advertising, business management & retail services); Class 36 (insurance & financial services); Class 39 (transport, packaging & storage services); Class 41 (education, entertainment & sporting services); Class 43 (food & drink services (restaurants & catering)).
The trademark is represented by Kilburn & Strode LLP.
Frequently Asked Questions
Who owns UK trademark UK00907155013 ('YOU FIRST')?
UK trademark UK00907155013 for the mark 'YOU FIRST' in Class 35, 36, 39, 41, 43 is recorded on the UK IPO register as owned by First Hotels AS. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00907155013 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00907155013 for the mark 'YOU FIRST' as registered.
Which Nice classes is UK trademark UK00907155013 registered under?
UK trademark UK00907155013 for the mark 'YOU FIRST' is recorded in Class 35 (advertising, business management & retail services); Class 36 (insurance & financial services); Class 39 (transport, packaging & storage services); Class 41 (education, entertainment & sporting services); Class 43 (food & drink services (restaurants & catering)). The filed specification reads: Class 35: Advertising; business management; business administration; office functions. | Class 36: Insurance; financial affairs; monetary affairs; real estate affairs; rental of apartments; rental of offices; exchanging money. | Class 39: Transport; packaging and storage of goods; travel arrangement; coach rental; g…
When was UK trademark UK00907155013 filed?
UK trademark UK00907155013 for the mark 'YOU FIRST' was filed at the UK IPO on 12 August 2008 and registered on 9 February 2009.
When does UK trademark UK00907155013 need to be renewed?
UK trademark UK00907155013 for the mark 'YOU FIRST' is currently recorded as valid until 12 August 2028, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00907155013?
Kilburn & Strode LLP is listed as the attorney / representative of record for UK trademark UK00907155013 for the mark 'YOU FIRST' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "YOU FIRST" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| You First | 1966420 | protected | 2018-11-07 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| You First Finance | 2568909 | published | 2025-07-21 |
| Tramin Building Supplies dont do beat it by 10 - We just dont overcharge you in the first place | 2544710 | protected | 2025-05-08 |
| YCF You Come First | 2492170 | protected | 2024-10-31 |
| Your FIRST choice for Aged and Disability Care | 2460828 | lapsed | 2024-06-25 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.