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UK Trademark — IPO
CRUZ
Application UK00909699554 · Dead
Quick Facts
| Application Number | UK00909699554 |
| Status | Dead |
| Owner | Velocity Micro, Inc. |
| Filed | 2011-01-31 |
| Registered | 2011-07-07 |
| Renewal Due | 2021-01-31 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
CRUZ has a current status of Dead.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 9 — Electrical & IT
Apparatus for recording, transmission or reproduction of sound or images; data processing equipment; computer hardware; computer firmware; computer software; computers; laptops; electronic tablets; electronic mobile devices; handheld digital electronic devices, namely handheld data processing equipment; mobile phones; digital tablets; ereaders; tablet PCs; cellular telephones; televisions; digital photo frames.
Class 35 — Advertising & Business
Business management; business administration; retail services in connection with computers, computer hardware, computer software, electronic tablets, mobile phones, digital tablets, ereaders, tablet PCs, cellular telephones, televisions, digital photo frames.
Class 41 — Education & Entertainment
Entertainment; entertainment services; entertainment services in the form of television programmes, radio, cable, satellite and Internet programmes; video game entertainment services; electronic games services, including provision of computer games on-line or by means of a global computer network or telecommunications network; providing on-line publications (non-downloadable); providing information on entertainment in the field of computer games and video games; providing interactive single-player or multi-player computer games via telecommunications networks, global computer networks, mobile telephone networks, mobile devices and the Internet; entertainment services, namely, providing online games, providing a website featuring computer games and video games, and news, information, tips, hints, contests, computer interface themes, enhancements, audio-visual content, music, films, videos, television programs, animated series, and other multimedia materials in the field of computer games and video games.
Timeline
- Filed: 2011-01-31
- Registered: 2011-07-07
- Renewal due: 2021-01-31
About This Trademark
'CRUZ' is a dead trademark on the UK IPO register, owned by Velocity Micro, Inc.. The application (UK00909699554) was filed on 31 January 2011 and registered on 7 July 2011. The registration is set to expire on 31 January 2021.
This mark is recorded under multiple classes: Class 9 (scientific, electrical & IT apparatus); Class 35 (advertising, business management & retail services); Class 41 (education, entertainment & sporting services).
The trademark is represented by Fieldfisher LLP.
Frequently Asked Questions
Who owns UK trademark UK00909699554 ('CRUZ')?
UK trademark UK00909699554 for the mark 'CRUZ' in Class 9, 35, 41 is recorded on the UK IPO register as owned by Velocity Micro, Inc.. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00909699554 currently a registered trademark?
No — the UK IPO records the status of UK trademark UK00909699554 for the mark 'CRUZ' as dead.
Which Nice classes is UK trademark UK00909699554 registered under?
UK trademark UK00909699554 for the mark 'CRUZ' is recorded in Class 9 (scientific, electrical & IT apparatus); Class 35 (advertising, business management & retail services); Class 41 (education, entertainment & sporting services). The filed specification reads: Class 9: Apparatus for recording, transmission or reproduction of sound or images; data processing equipment; computer hardware; computer firmware; computer software; computers; laptops; electronic tablets; electronic mobile devices; handheld digital electronic devices, namely handheld data processing equipment; mob…
When was UK trademark UK00909699554 filed?
UK trademark UK00909699554 for the mark 'CRUZ' was filed at the UK IPO on 31 January 2011 and registered on 7 July 2011.
When does UK trademark UK00909699554 need to be renewed?
UK trademark UK00909699554 for the mark 'CRUZ' is currently recorded as valid until 31 January 2021, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00909699554?
Fieldfisher LLP is listed as the attorney / representative of record for UK trademark UK00909699554 for the mark 'CRUZ' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "CRUZ" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| CELIA CRUZ | 99636462 | 630 | 2026-02-05 |
| SWELL HOUSE SANTA CRUZ | 99631866 | 630 | 2026-02-03 |
| THE TREE SERVICE CO. SANTA CRUZ, CALIFORNIA | 99621486 | 630 | 2026-01-29 |
| NEW LEGACY CAR CLUB SANTA CRUZ | 99580793 | 630 | 2026-01-06 |
| SANTA CRUZ ANIMAL HEALTH | 99561641 | 630 | 2025-12-22 |
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| CRUZ | 2407123 | accepted | 2023-11-21 |
| Lola Cruz | 2389496 | protected | 2023-09-18 |
| CRUZ DE NEVADO | 2382766 | voided | 2023-06-08 |
| Casa Cruz Del Sur | 2347048 | protected | 2023-04-04 |
| Casa Cruz | 2347047 | protected | 2023-04-04 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.