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UK Trademark — IPO
LESS
Application UK00909828567 · Registered
Quick Facts
| Application Number | UK00909828567 |
| Status | Registered |
| Owner | DS SMITH PLC |
| Company Number | 01377658 |
| Filed | 2011-03-22 |
| Registered | 2011-09-01 |
| Renewal Due | 2031-03-22 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
Yes. LESS is currently a registered UK trademark, with renewal due on 2031-03-22. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 16 — Paper & Printed Matter
Paper, cardboard and goods made from these materials; printed matter; stationery; adhesives for stationery or household purposes; printed publications; business papers; packaging; corrugated packaging; soluble packaging; plastic packaging; recycled packaging; biodegradable packaging; packaging bags; polythene bags for packaging; bags of paper or plastics for packaging; board for packaging; boxes; boxes for packaging; boxes in collapsible form; boxes in flat form; boxes in made-up form; boxes for storage purposes; cartons for packaging; cases for packaging; containers for packaging; lining papers for packaging; materials for making up into corrugated cardboard packaging; micro-corrugated packing materials; multi-layer packaging; protective packaging; rigid-lined packaging materials; printed packing materials; sachets for use as packing materials; sheets of paper for packaging; sheets of plastic for packaging; bottle envelopes; bottle wrappers; spirally wound packaging containers; air-tight packaging; air-tight packaging of cardboard; air-tight packaging of paper; air-tight packaging of plastics; articles of paper for packaging; articles of plastic for use in packaging; cardboard; cardboard and goods made from these materials; cardboard articles; articles of cardboard for packaging; cardboard materials for use in packaging; cardboard packaging; cardboard tubes; articles of cardboard being biodegradable; articles of cardboard for display purposes; articles of cardboard for wrapping; banners of cardboard; display banners made of cardboard; sheets made of cardboard for displaying information; cardboard carrying cases; cardboard folders; cardboard goods; cardboard house-hold storage boxes; cardboard mounts; cardboard sheets; cardboard shipping containers; cardboard storage organisers; compressed cardboard; recycled cardboard; wrapping materials.
Class 35 — Advertising & Business
Advertising; business management; business administration; office functions; market research services; business analysis services; data processing and data verification services; advisory services relating to business; consultancy services relating to business; auditing services; consultancy relating to auditing; computerised auditing; sourcing and procurement services; auditing, sorting and procurement services for third parties relating to packaging, packaging materials and packaging requirements.
Class 39 — Transport & Storage
Packaging and storage of goods; storage; rental of storage containers; storage information; storing of goods; packaging; packaging of goods.
Class 42 — Scientific & IT Services
Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software other than for use in the field of carpooling; packaging design services; consultation and advisory services relating thereto.
Timeline
- Filed: 2011-03-22
- Registered: 2011-09-01
- Renewal due: 2031-03-22
About This Trademark
'LESS' is a registered trademark on the UK IPO register, owned by DS SMITH PLC. The application (UK00909828567) was filed on 22 March 2011 and registered on 1 September 2011. The registration is set to expire on 22 March 2031.
This mark is recorded under multiple classes: Class 16 (paper, cardboard & printed matter); Class 35 (advertising, business management & retail services); Class 39 (transport, packaging & storage services); Class 42 (scientific, IT & design services).
The trademark is represented by Potter Clarkson LLP.
Frequently Asked Questions
Who owns UK trademark UK00909828567 ('LESS')?
UK trademark UK00909828567 for the mark 'LESS' in Class 16, 35, 39, 42 is recorded on the UK IPO register as owned by DS SMITH PLC. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00909828567 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00909828567 for the mark 'LESS' as registered.
Which Nice classes is UK trademark UK00909828567 registered under?
UK trademark UK00909828567 for the mark 'LESS' is recorded in Class 16 (paper, cardboard & printed matter); Class 35 (advertising, business management & retail services); Class 39 (transport, packaging & storage services); Class 42 (scientific, IT & design services). The filed specification reads: Class 16: Paper, cardboard and goods made from these materials; printed matter; stationery; adhesives for stationery or household purposes; printed publications; business papers; packaging; corrugated packaging; soluble packaging; plastic packaging; recycled packaging; biodegradable packaging; packaging bags; polyth…
When was UK trademark UK00909828567 filed?
UK trademark UK00909828567 for the mark 'LESS' was filed at the UK IPO on 22 March 2011 and registered on 1 September 2011.
When does UK trademark UK00909828567 need to be renewed?
UK trademark UK00909828567 for the mark 'LESS' is currently recorded as valid until 22 March 2031, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00909828567?
Potter Clarkson LLP is listed as the attorney / representative of record for UK trademark UK00909828567 for the mark 'LESS' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "LESS" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| DO LESS MORE | 99680329 | 630 | 2026-03-03 |
| CUT LESS. SEW MORE. | 99680378 | 630 | 2026-03-03 |
| BARK FOR LESS | 99680774 | 630 | 2026-03-03 |
| BARK FOR LESS | 99680777 | 630 | 2026-03-03 |
| WHERE LESS IS MORE | 99678011 | 630 | 2026-03-02 |
Japan — Japan (Japan Patent Office)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| A curved arrow pointing to the right abo… | 2025360816 | 00 | 2025-08-28 |
| The applied mark consists of word part a… | 2024364705 | 00 | 2024-11-28 |
| The applied mark consists of word part a… | 2024364361 | 00 | 2024-11-21 |
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| Say Less | 2630099 | published | 2026-02-24 |
| Do More Hurt Less | 2623342 | published | 2026-01-30 |
| LIVE MORE GUILT LESS | 2621391 | published | 2026-01-23 |
| CHEMOLOCK PRIME-LESS | 2613113 | accepted | 2025-12-18 |
| CHEMOCLAVE PRIME-LESS | 2613134 | accepted | 2025-12-18 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
Japan (Japan Patent Office)
Japanese trademark data is supplied by the Japan Patent Office (JPO) via the JPO open bulk data release. Official government publications in Japan are not subject to copyright under Article 13 of the Japanese Copyright Act.
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.