Loading...
UK Trademark — IPO
AT THE HEART OF IT
Application UK00911564978 · Registered
Quick Facts
| Application Number | UK00911564978 |
| Status | Registered |
| Owner | McMullan Bros. Ltd |
| Filed | 2013-02-11 |
| Registered | 2013-07-03 |
| Renewal Due | 2033-02-11 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
Yes. AT THE HEART OF IT is currently a registered UK trademark, with renewal due on 2033-02-11. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 4 — Lubricants & Fuels
Petrol, petroleum, petroleum products, diesel oil, oil, crude oil, refined oil, fuel-oil and fuels, dry gas and natural gas; lubricants; motor fuel; paraffin; gasoline; illuminating oils and greases.
Class 35 — Advertising & Business
Direct mail advertising; shop window dressing; supply and rental of publicity material; market research; marketing studies; public relations; purchasing management; business management services; book keeping and statements of account, all relating to the purchase of and payment for aviation and automotive fuel and related services; accounting; statements of account; business appraisals; auditing; book keeping; office machine and equipment rental; data processing services; computerised business management services; registration services for equipment or cards used for financial transactions; organisation of competitions for advertising or marketing purposes; business information; business and commercial management consultancy and assistance services; accountancy and tax preparation services; placement of advertising including advertising and promotions on the Internet; provision of information for business purposes on the Internet; provision of on-line procurement facilities; photocopying services; business advice on the purchase of goods for sale through convenience stores, service stations, take-away food counters, bakeries, cafes, restaurants, and vending machines; office services; management of customer loyalty, incentive or promotional schemes; commercial advice on the operation of bakeries, take-away food counters, cafes, restaurants, service stations and convenience stores; procurement of stock for retail stores; the bringing together, for the benefit of others, of a variety of fuels, lubricants, oils, car accessories, fresh food, vegetables, fresh flowers, frozen food, ready meals, snacks, confectionery, cake, biscuits, dairy products, ice cream, alcoholic and non-alcoholic beverages, cigarettes and tobacco products, newspapers, magazines, stationery, small toys, toiletries, pharmaceuticals, household cleaning goods and small consumer electrical goods, enabling customers to conveniently view and purchase those goods in a convenience store, a filling station or any convenience store located in a filling station; data processing services; purchasing management consultancy.
Class 37 — Construction & Repair
Vehicle service stations and vehicle fuelling station services; motor vehicle wash; furnace installation and repairs; vehicle tyre re-fitting and repair; heating equipment installation and repair; laundry services; leather care, cleaning and repair; construction of power generating plants; installation, maintenance, repair and servicing of gas supply and distribution apparatus and instruments; repair, maintenance and servicing of gas apparatus and instruments; machinery installation, maintenance and repair; pipeline construction and maintenance; pump repair and maintenance; operation of service stations.
Timeline
- Filed: 2013-02-11
- Registered: 2013-07-03
- Renewal due: 2033-02-11
About This Trademark
'AT THE HEART OF IT' is a registered trademark on the UK IPO register, owned by McMullan Bros. Ltd. The application (UK00911564978) was filed on 11 February 2013 and registered on 3 July 2013. The registration is set to expire on 11 February 2033.
This mark is recorded under multiple classes: Class 4 (lubricants, fuels & illuminants); Class 35 (advertising, business management & retail services); Class 37 (construction, repair & installation services).
The trademark is represented by FRKelly.
Frequently Asked Questions
Who owns UK trademark UK00911564978 ('AT THE HEART OF IT')?
UK trademark UK00911564978 for the mark 'AT THE HEART OF IT' in Class 4, 35, 37 is recorded on the UK IPO register as owned by McMullan Bros. Ltd. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00911564978 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00911564978 for the mark 'AT THE HEART OF IT' as registered.
Which Nice classes is UK trademark UK00911564978 registered under?
UK trademark UK00911564978 for the mark 'AT THE HEART OF IT' is recorded in Class 4 (lubricants, fuels & illuminants); Class 35 (advertising, business management & retail services); Class 37 (construction, repair & installation services). The filed specification reads: Class 4: Petrol, petroleum, petroleum products, diesel oil, oil, crude oil, refined oil, fuel-oil and fuels, dry gas and natural gas; lubricants; motor fuel; paraffin; gasoline; illuminating oils and greases. | Class 35: Direct mail advertising; shop window dressing; supply and rental of publicity material; market r…
When was UK trademark UK00911564978 filed?
UK trademark UK00911564978 for the mark 'AT THE HEART OF IT' was filed at the UK IPO on 11 February 2013 and registered on 3 July 2013.
When does UK trademark UK00911564978 need to be renewed?
UK trademark UK00911564978 for the mark 'AT THE HEART OF IT' is currently recorded as valid until 11 February 2033, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00911564978?
FRKelly is listed as the attorney / representative of record for UK trademark UK00911564978 for the mark 'AT THE HEART OF IT' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "AT THE HEART OF IT" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| AT THE HEART OF IT | 79434433 | 641 | 2025-06-24 |
| AT THE HEART OF IT | 74401121 | 602 | 1993-06-10 |
| AT THE HEART OF IT | 74401123 | 602 | 1993-06-10 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| POTLUCK SUNDAYS IS A STREAMING AND TELEVISION SERIES THAT EXPLORES THE HEART OF THE AMERICAN SOUTH THROUGH ONE OF ITS MOST BELOVED TRADITIONS: THE SUNDAY CHURCH POTLUCK. EACH EPISODE FOLLOWS OUR HOST AS THEY TRAVEL TO SMALL TOWNS AND REMOTE RURAL CHURCHES ACROSS THE SOUTHERN UNITED STATES, WHERE ENTIRE COMMUNITIES GATHER AFTER SUNDAY SERVICE TO SHARE FULLY HOMEMADE MEALS. THESE POTLUCKS ARE RICH WITH TRADITION, PRIDE, AND AN UNSPOKEN RIVALRY—ESPECIALLY WHEN IT COMES TO DESSERTS AND THE EVER-IMPORTANT QUESTION OF WHO MAKES THE BEST PIE. POTLUCK SUNDAYS FOCUSES ON REAL PEOPLE AND REAL FOOD. THE COOKS ARE EVERYDAY CHURCH MEMBERS (GRANDMOTHERS, FARMERS, LIFELONG LOCALS) PREPARING RECIPES THAT HAVE BEEN PASSED DOWN FOR GENERATIONS. THE FOOD BECOMES THE ENTRY POINT INTO AUTHENTIC STORIES OF FAITH, FAMILY, HUMOR, AND REGIONAL IDENTITY. SIGNATURE REGIONAL DISHES AND DESSERTS WHILE OFFERING A FRESH, UNDERSERVED PERSPECTIVE ROOTED IN RURAL AMERICA AND COMMUNITY-CENTERED STORYTELLING.AT ITS HEART, POTLUCK SUNDAYS REMINDS VIEWERS THAT SOME OF THE BEST FOOD—AND BEST STORIES—ARE STILL FOUND OFF THE BEATEN PATH, SHARED ACROSS FOLDING TABLES, AND SERVED WITH LOVE. | 99590348 | 630 | 2026-01-12 |
| AT THE HEART OF IT ALL | 99263908 | 686 | 2025-07-02 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.