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UK Trademark — IPO
SmartClub
Application UK00915849599 · Registered
Quick Facts
| Application Number | UK00915849599 |
| Status | Registered |
| Owner | HBG On Line Gaming S.r.l. |
| Filed | 2016-09-22 |
| Registered | 2017-01-06 |
| Renewal Due | 2026-09-22 |
| Type | Individual |
| Feature | Figurative |
| Attorney | See claim section below |
Is this trademark active?
Yes. SmartClub is currently a registered UK trademark, with renewal due on 2026-09-22. It is protected under UK intellectual property law and can be enforced against infringing uses.
Mark Details (as filed at the IPO)
Mark description / limitation
Colour Claimed : Gold(PANTONE:PMS); Cream(PANTONE:7503); White.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 9 — Electrical & IT
Games software; Interactive video game programs; Downloadable computer game software; Interactive multimedia computer game programs; Games software; Gaming software that generates or displays wager outcomes of gaming machines; downloadable software in the nature of a mobile game application; Downloadable interactive entertainment software for playing computer games; Hardware and software for casinos and gambling halls, slot machines, apparatus for video players; Apparatus for gambling online, via the internet for automated apparatus for gambling; games playable via a global computer network, handheld electronic devices, portable video players, portable music players, smart phones, laptop computers, handheld computers, tablet computers, cellular phones, pagers, personal digital assistants, digital television set-top boxes, interactive digital television controllers and programmable digital television recorders; Electronic publications, downloadable.
Class 16 — Paper & Printed Matter
Tickets and coupons for betting purposes, gambling, lotteries, instant lottery tickets; manuals and guides, Printed publications.
Class 28 — Games & Toys
Electronic games; Arcade games (electronic -) [coin or counter operated apparatus]; Arcade games; Automatic coin-operated games; Amusement machines, automatic and coin-operated; Bill-operated gaming equipment; Video game apparatus; Video output game machines for use with televisions; Amusement apparatus for use in arcades; Arcade-type video games; Slot machines [counter-freed amusement apparatus]; Poker machines; Gaming machines, namely devices which take bets; Gaming machines for gambling; Gaming tables; Lottery scratch cards; Tables for roulette and gambling; Tokens and Gaming chips; Dice; Roulette sets; Games for betting, Games involving gambling and Lottery.
Class 35 — Advertising & Business
Business management, office functions, advertising, administration, all relating to betting, gambling, lotteries.
Class 41 — Education & Entertainment
Education; Providing of training; Entertainment; Sporting and cultural activities; Entertainment in the form of games and betting provided online and by means of telephone or the Internet; Bingo and casino gambling and gaming; Gambling; Gambling; Gambling; Gambling; Management of arcades, casinos, amusement arcades or betting offices; Video arcade services; Providing amusement arcade services; Betting services; Providing slot machine parlors; Casino, gaming and gambling services; Gaming machine entertainment services; Internet games (non-downloadable); Provision of on-line computer games; Provision of games by means of a computer based system; Electronic game services provided by means of the internet; Gaming services, namely on-line gambling; gaming services, namely operation of an on-line casino providing video slot games playable via a global computer network; On-line gaming services; Electronic game services and competitions provided by means of the internet; entertainment services, namely, conducting a game of chance simultaneously at multiple, independent gaming establishments; Entertainment services, namely, providing online computer games; Operating of lotteries; Operating of lotteries; Operating of lotteries; Prize draws [lotteries]; Conducting lotteries for others; Betting offices, bingo halls and lottery points; Games equipment rental; Games equipment rental; Rental of computer game programs.
Class 43 — Food & Drink Services
Services relating to provision of food and drink and accommodation.
Device Elements (Vienna Classification)
This figurative mark is indexed under the following Vienna categories by the UK IPO:
- 25.05.94 — Ornamental motifs, surfaces or backgrounds with ornaments
- 26.01.03 — Geometrical figures and solids
Timeline
- Filed: 2016-09-22
- Registered: 2017-01-06
- Renewal due: 2026-09-22
About This Trademark
'SmartClub' is a registered trademark on the UK IPO register, owned by HBG On Line Gaming S.r.l.. The application (UK00915849599) was filed on 22 September 2016 and registered on 6 January 2017. The registration is set to expire on 22 September 2026.
This mark is recorded under multiple classes: Class 9 (scientific, electrical & IT apparatus); Class 16 (paper, cardboard & printed matter); Class 28 (games, toys & sporting goods); Class 35 (advertising, business management & retail services); Class 41 (education, entertainment & sporting services); Class 43 (food & drink services (restaurants & catering)), specifically covering: Colour Claimed : Gold(PANTONE:PMS); Cream(PANTONE:7503); White.
The trademark is represented by Adamson Jones.
Frequently Asked Questions
Who owns UK trademark UK00915849599 ('SmartClub')?
UK trademark UK00915849599 for the mark 'SmartClub' in Class 9, 16, 28, 35, 41, 43 is recorded on the UK IPO register as owned by HBG On Line Gaming S.r.l.. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00915849599 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00915849599 for the mark 'SmartClub' as registered.
Which Nice classes is UK trademark UK00915849599 registered under?
UK trademark UK00915849599 for the mark 'SmartClub' is recorded in Class 9 (scientific, electrical & IT apparatus); Class 16 (paper, cardboard & printed matter); Class 28 (games, toys & sporting goods); Class 35 (advertising, business management & retail services); Class 41 (education, entertainment & sporting services); Class 43 (food & drink services (restaurants & catering)). The filed specification reads: Class 9: Games software; Interactive video game programs; Downloadable computer game software; Interactive multimedia computer game programs; Games software; Gaming software that generates or displays wager outcomes of gaming machines; downloadable software in the nature of a mobile game application; Downloadable in…
When was UK trademark UK00915849599 filed?
UK trademark UK00915849599 for the mark 'SmartClub' was filed at the UK IPO on 22 September 2016 and registered on 6 January 2017.
When does UK trademark UK00915849599 need to be renewed?
UK trademark UK00915849599 for the mark 'SmartClub' is currently recorded as valid until 22 September 2026, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00915849599?
Adamson Jones is listed as the attorney / representative of record for UK trademark UK00915849599 for the mark 'SmartClub' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "SmartClub" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| ET SMARTCLUB | 86718766 | 606 | 2015-08-07 |
| SMARTCLUB | 86598610 | 606 | 2015-04-15 |
| MINI-MATIC SMARTCLUB | 86216444 | 606 | 2014-03-10 |
| SKYGOLF SMARTCLUB | 77889679 | 606 | 2009-12-09 |
| SKYCADDIE SMARTCLUB | 77889794 | 606 | 2009-12-09 |
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| SMARTCLUB | 1731373 | lapsed | 2015-10-29 |
| SMARTCLUB | 830467 | ceased | 2000-04-05 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.