Loading...
UK Trademark — IPO
CHOICE
Application UK00917868210 · Registered
Quick Facts
| Application Number | UK00917868210 |
| Status | Registered |
| Owner | Choice GmbH |
| Filed | 2018-03-05 |
| Registered | 2018-10-31 |
| Renewal Due | 2028-03-05 |
| Type | Individual |
| Feature | Figurative |
| Attorney | See claim section below |
Is this trademark active?
Yes. CHOICE is currently a registered UK trademark, with renewal due on 2028-03-05. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 35 — Advertising & Business
Organisational and economic consultancy with regard to rental, leasing and/or sales contracts in relation to motor vehicles of all kinds; Organisational and professional business consultancy with regard to the management of motor vehicle rental, motor vehicle leasing and/or motor vehicle trading companies and/or transport companies; Franchising, namely providing of economic know-how in the field of rental, leasing and/or brokerage, of concluding and handling of contracts for the buying and selling of motor vehicles of all kinds, and/or in the field of transport by motor vehicles of all kinds; Organising a network of independent car rental, motor vehicle leasing and/or motor vehicle trading companies and/or transport companies for standardised market development; Procurement marketing, namely identification and development of procurement sources, and establishment and maintenance of supplier relations in the field of motor vehicles; Franchising, Namely providing of commercial know-how; Establishment of fleets of motor vehicles by assembling suitable vehicle fleets in respect of organisational and business matters; Arranging of rental, leasing and/or sales contracts in relation to motor vehicles of all kinds; Negotiation, conclusion and processing of contracts for the buying and selling of motor vehicles of all kinds; Retail and wholesale services in relation to motor vehicles; Vehicle fleet management.
Class 36 — Financial Services
Lease financing of motor vehicles of all kinds; Financial consultancy with regard to rental, leasing and/or sales contracts in relation to motor vehicles of all kinds; Franchising, namely providing of fiancial know-how in the field of rental, leasing and/or brokerage, of concluding and handling of contracts for the buying and selling of motor vehicles of all kinds, and/or in the field of transport by motor vehicles of all kinds; Franchising services, namely the arranging of financial know-how.
Class 39 — Transport & Storage
Rental of motor vehicles of all kinds; Transport and brokerage of transport by motor vehicles of all kinds.
Class 41 — Education & Entertainment
Publication of training material for managing motor vehicle rental, motor vehicle leasing and/or motor vehicle trading companies and/or transport companies; Providing of training and instruction in the field of the organisation of motor vehicle rental, motor vehicle leasing and/or motor vehicle trading companies and/or transport companie.
Class 42 — Scientific & IT Services
Technical consultancy with regard to rental, leasing and/or sales contracts in relation to motor vehicles of all kinds; Franchising, namely providing technical know-how in the field of rental, leasing and/or brokerage, of concluding and handling of contracts for the buying and selling of motor vehicles of all kinds, and/or in the field of transport by motor vehicles of all kinds; Franchising services, namely the arranging of technical know-how.
Device Elements (Vienna Classification)
This figurative mark is indexed under the following Vienna categories by the UK IPO:
- 27.05.19 — Forms of writing, numerals
Timeline
- Filed: 2018-03-05
- Registered: 2018-10-31
- Renewal due: 2028-03-05
About This Trademark
'CHOICE' is a registered trademark on the UK IPO register, owned by Choice GmbH. The application (UK00917868210) was filed on 5 March 2018 and registered on 31 October 2018. The registration is set to expire on 5 March 2028.
This mark is recorded under multiple classes: Class 35 (advertising, business management & retail services); Class 36 (insurance & financial services); Class 39 (transport, packaging & storage services); Class 41 (education, entertainment & sporting services); Class 42 (scientific, IT & design services).
The trademark is represented by Meissner Bolte (UK) Limited.
Frequently Asked Questions
Who owns UK trademark UK00917868210 ('CHOICE')?
UK trademark UK00917868210 for the mark 'CHOICE' in Class 35, 36, 39, 41, 42 is recorded on the UK IPO register as owned by Choice GmbH. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00917868210 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00917868210 for the mark 'CHOICE' as registered.
Which Nice classes is UK trademark UK00917868210 registered under?
UK trademark UK00917868210 for the mark 'CHOICE' is recorded in Class 35 (advertising, business management & retail services); Class 36 (insurance & financial services); Class 39 (transport, packaging & storage services); Class 41 (education, entertainment & sporting services); Class 42 (scientific, IT & design services). The filed specification reads: Class 35: Organisational and economic consultancy with regard to rental, leasing and/or sales contracts in relation to motor vehicles of all kinds; Organisational and professional business consultancy with regard to the management of motor vehicle rental, motor vehicle leasing and/or motor vehicle trading companies…
When was UK trademark UK00917868210 filed?
UK trademark UK00917868210 for the mark 'CHOICE' was filed at the UK IPO on 5 March 2018 and registered on 31 October 2018.
When does UK trademark UK00917868210 need to be renewed?
UK trademark UK00917868210 for the mark 'CHOICE' is currently recorded as valid until 5 March 2028, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00917868210?
Meissner Bolte (UK) Limited is listed as the attorney / representative of record for UK trademark UK00917868210 for the mark 'CHOICE' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "CHOICE" have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| HEALTHEQUITY INVESTOR CHOICE | 99677001 | 630 | 2026-03-02 |
| FULL IMPLANT CHOICE | 99677129 | 630 | 2026-03-02 |
| CARIBBEAN CHOICE | 99678164 | 630 | 2026-03-02 |
| THE #1 CHOICE FOR BANKING | 99673974 | 630 | 2026-02-27 |
| AMERICA'S #1 CHOICE FOR BANKING | 99674108 | 630 | 2026-02-27 |
Australia — Australia (IP Australia)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| JS CHOICE - CARE AND SUPPORT | 2633051 | published | 2026-03-05 |
| JS CHOICE GROUP | 2631797 | published | 2026-03-02 |
| BARTENDERS CHOICE | 2621970 | published | 2026-01-27 |
| YOUR TRUTH YOUR CHOICE YOUR LIFE | 2611937 | published | 2025-12-12 |
| Choice Driven Single-Part Contracts | 2605613 | published | 2025-11-20 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
Australia (IP Australia)
Australian trademark data is supplied by IP Australia (via IPGOD / IP RAPID) under the Creative Commons Attribution 4.0 International licence.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.