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UK Trademark — IPO
FOREVER BETTER.
Application UK00918151194 · Registered
Quick Facts
| Application Number | UK00918151194 |
| Status | Registered |
| Owner | PUMA SE |
| Filed | 2019-11-11 |
| Registered | 2020-03-03 |
| Renewal Due | 2029-11-11 |
| Type | Individual |
| Feature | Figurative |
| Attorney | See claim section below |
Is this trademark active?
Yes. FOREVER BETTER. is currently a registered UK trademark, with renewal due on 2029-11-11. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 18 — Leather & Luggage
Bags and pouches; carrying bags; travelling bags; all-purpose sports bags and sports pouches; attaché cases; shopping bags; net bags for shopping; market bags; handbags; clutch bags; duffel bags; rucksacks; school bags; shoulder bags; belt bags and hip bags; toiletry bags (sold empty); trunks and travelling cases; luggage tags; wallets; purses; card cases; briefcases; credit card cases; business card cases; key cases; cosmetic purses; tie cases; umbrellas; umbrella covers; parasols and walking sticks.
Class 25 — Clothing & Footwear
Clothing; footwear; boot uppers; footwear uppers; inner soles; non-slipping devices for boots and shoes; soles for footwear, studs for football boots; headgear.
Class 28 — Games & Toys
Games and playthings, gymnastic and sporting equipment, gymnastic and sporting articles (included in class 28); Skiing and tennis equipment; Skis, ski bindings, ski poles, edges for skis, climbing skins for skis; Balls, including balls for sports and balls for games, golf balls, tennis balls; Dumb-bells, shot puts, Discus, javelins, clubs for gymnastics, Sport hoops; Shinguards, Knee, elbow and ankle guards for sports purposes; Sports gloves, included in class 28; Tennis rackets, cricket bats, golf clubs, hockey sticks, table tennis rackets, badminton rackets and squash rackets and parts therefore, in particular grips, strings, grip and lead tape; Bags for sports equipment, specially designed for the objects to be carried therein; Specially adapted bags and shaped covers for tennis rackets, table tennis rackets, badminton rackets, squash rackets, cricket bats, golf clubs and hockey sticks; Roller skates and ice skates, inline skates, table tennis tables and nets; Nets for sports, goal and ball nets; tapes for sports events, umpires' stools for tennis events.
Class 35 — Advertising & Business
Bill sticking; Sticking of commercial bills; Preparation of publicity documents; Issuing of publicity leaflets; Outdoor advertising; Banner advertising; Advertising, marketing, business management and promotional consultancy, advisory and assistance services; Computerized business promotion; Direct marketing; E-Mail direct marketing; Retail services in the fields of clothing, clothing accessories, footwear, headgear, bags, sporting equipment, sporting articles, cosmetic products and glasses and parts thereof; Marketing, Advertising and marketing services provided by means of social media; promotional and advertising services; Online advertisements; Product marketing; Demonstration of goods.
Device Elements (Vienna Classification)
This figurative mark is indexed under the following Vienna categories by the UK IPO:
- 03.01.04 — Animals
- 26.01.03 — Geometrical figures and solids
Timeline
- Filed: 2019-11-11
- Registered: 2020-03-03
- Renewal due: 2029-11-11
About This Trademark
'FOREVER BETTER.' is a registered trademark on the UK IPO register, owned by PUMA SE. The application (UK00918151194) was filed on 11 November 2019 and registered on 3 March 2020. The registration is set to expire on 11 November 2029.
This mark is recorded under multiple classes: Class 18 (leather, luggage & bags); Class 25 (clothing, footwear & headgear); Class 28 (games, toys & sporting goods); Class 35 (advertising, business management & retail services).
The trademark is represented by Appleyard Lees IP LLP.
Frequently Asked Questions
Who owns UK trademark UK00918151194 ('FOREVER BETTER.')?
UK trademark UK00918151194 for the mark 'FOREVER BETTER.' in Class 18, 25, 28, 35 is recorded on the UK IPO register as owned by PUMA SE. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00918151194 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00918151194 for the mark 'FOREVER BETTER.' as registered.
Which Nice classes is UK trademark UK00918151194 registered under?
UK trademark UK00918151194 for the mark 'FOREVER BETTER.' is recorded in Class 18 (leather, luggage & bags); Class 25 (clothing, footwear & headgear); Class 28 (games, toys & sporting goods); Class 35 (advertising, business management & retail services). The filed specification reads: Class 18: Bags and pouches; carrying bags; travelling bags; all-purpose sports bags and sports pouches; attaché cases; shopping bags; net bags for shopping; market bags; handbags; clutch bags; duffel bags; rucksacks; school bags; shoulder bags; belt bags and hip bags; toiletry bags (sold empty); trunks and travellin…
When was UK trademark UK00918151194 filed?
UK trademark UK00918151194 for the mark 'FOREVER BETTER.' was filed at the UK IPO on 11 November 2019 and registered on 3 March 2020.
When does UK trademark UK00918151194 need to be renewed?
UK trademark UK00918151194 for the mark 'FOREVER BETTER.' is currently recorded as valid until 11 November 2029, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00918151194?
Appleyard Lees IP LLP is listed as the attorney / representative of record for UK trademark UK00918151194 for the mark 'FOREVER BETTER.' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Cross-Register Filings
Trademarks matching "FOREVER BETTER." have been found on the following foreign registers. Exact matches appear first; where the name also appears inside longer filings, those are listed below as similar marks. A “Same applicant” badge appears next to a mark when the applicant name aligns with the source filing.
US — United States (USPTO)
| Mark | Ref | Status | Filed |
|---|---|---|---|
| FOREVER BETTER.Same applicant | 79284534 | 700 | 2020-02-27 |
Similar names
| Mark | Ref | Status | Filed |
|---|---|---|---|
| WHEN FOREVER DESERVES BETTER | 99215474 | 688 | 2025-06-03 |
| G GOTO WIPES BETTER TOGETHER, GREENER FOREVER | 98869900 | 600 | 2024-11-24 |
| BETTER TOGETHER FOREVER LLC | 98060013 | 688 | 2023-06-27 |
| BRC HEALTHCARE BETTER FOREVER | 90870177 | 606 | 2021-08-06 |
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
United States (USPTO)
US trademark data is supplied by the United States Patent and Trademark Office. Works of the US federal government are in the public domain under 17 U.S.C. §105.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.