THE LITERAL ELEMENT OF THE MARK CONSISTS OF DAZ. THE LITERAL ELEMENT, DAZ, IS OUTLINED IN RED WITH WHITE AS BACKGROUND OF EACH LETTER. THE LITERAL ELEMENT, DAZ, IS WRITTEN ON A BOTTOM LEFT TO TOP RIGHT SLANT AT 20 DEGREES ACROSS A CORNFLOWER BLUE DIAMOND, OUTLINED IN RED. THE MARK CONSISTS OF A CARTOON DRAGON, OUTLINED IN BLACK, WITH A BASE COLOR OF CHARTREUSE, WITH THREE GOLD SPOTS OR VARIOUS SIZE AND SHAPE (THOUGH GENERALLY CIRCULAR) LOCATED ONE HALF THE DISTANCE OF THE DRAGON'S LEGS; TWO GOLD SPOTS ARE LOCATED BETWEEN THE ABDOMEN AND BACK OF THE DRAGON, FIVE GOLDEN SPOTS ARE LOCATED IN ON THE NOSE OF THE DRAGON, AND FOUR GOLD SPOTS LOCATED ON THE RIGHT ARM WHICH IS EXTENDED TO THE TOP IN A OPEN HANDED WAVE MOTION. THE DRAGON STANDS UPON TWO LEGS, WEARING SHOES WITH A WHITE BOTTOM, RED SHOE TOES, RED SHOE TONGUE, RED SHOE UPPER LINING AND CORNFLOWER BLUE BACKGROUND. THE DRAGON HAS GOLDEN FOUR FINGER GLOVES ON EACH HAND. THE ABDOMEN IS GOLD WITH SIX EQUALLY SPACED BLACK HORIZONTAL LINES ACROSS, AND THE LITERAL ELEMENT, DAZ, WITH DIAMOND LOCATED THREE-FOURTHS FROM THE BOTTOM OF ABDOMEN. THE DRAGON HOLDS IN ITS LEFT HAND A TOOTH BRUSH SLANTED FROM BOTTOM LEFT TO TOP RIGHT AT 80 DEGREES, COLORED IN CYAN AT THE BOTTOM, WHITE WITH CYAN STRIPS IN THE MIDDLE, AND WHITE WITH CYAN INTERIOR AND TIP AT THE BRUSH'S HEAD. THE DRAGON HAS A CHARTREUSE TAIL WITH A SPADE SHAPED TAIL TIP, THERE ARE FIVE GOLD SPOTS ON THE STEAM OF THE TAIL AND THREE GOLD SPOTS ON THE TAIL TIP. THERE ARE NINE FUCHSIA COLORED TRIANGLES ALONG THE BACK EDGE OF THE DRAGON, BEGINNING UNDER ITS LEFT ARM AND CONTINUING TO THE TAIL TIP. THERE ARE THREE FUCHSIA COLORED TRIANGLES ABOVE ITS LEFT ARM TO ITS HEAD. THE DRAGON HAS A SMILING MOUTH WITH SEVEN VERTICAL BLACK LINES CREATING SEVEN TEETH. ON THE FOURTH TOOTH THERE IS A POWDER BLUE STAR WITH EIGHT POINTS. THE DRAGON HAS ONE WING EXTENDING BEHIND THE LEFT ARM WITH A SLOPING CURVE TO TWO BOTTOM POINTS, WHICH A CHARTREUSE BORDER AND FUCHSIA COLORING THE INSIDE BACKGROUND. THE DRAGON HAS TWO CYAN COLORED HORNS LOCATED FROM THE BACK OF ITS HEAD, IMMEDIATELY TO THE END OF ITS MOUTH, EXTENDING AT A BOTTOM LEFT TO TOP RIGHT SLANT AT FORTY DEGREES. THE DRAGON HAS TWO OVAL EYES IMMEDIATE LEFT OF ITS HORNS, WITH BLACK CENTER CIRCLES, SURROUNDED BY CYAN OVALS, WITH WHITE ACCENTS ON TO THE LEFT AND RIGHT OF THE CYAN OVALS AND A TOP BORDER IN CHARTREUSE.

Why this US trademark matters

Every US trademark on file with the USPTO is a public declaration that a brand is using — or intends to use — a specific word, logo, or phrase on defined goods or services in commerce. Serial number 77631422 sits on the federal register as a reference point for competitors, attorneys, and founders running clearance on similar marks. Reading individual filings like this one in detail is one of the most direct ways to see how the USPTO treats descriptiveness, distinctiveness, and likelihood of confusion in practice — and the federal register remains the single best free signal for whether a proposed brand name has room to register without conflict.

US trademark protection is territorial, class-specific, and built on use in commerce. A registration covering THE LITERAL ELEMENT OF THE MARK CONSISTS OF DAZ. THE LITERAL ELEMENT, DAZ, IS OUTLINED IN RED WITH WHITE AS BACKGROUND OF EACH LETTER. THE LITERAL ELEMENT, DAZ, IS WRITTEN ON A BOTTOM LEFT TO TOP RIGHT SLANT AT 20 DEGREES ACROSS A CORNFLOWER BLUE DIAMOND, OUTLINED IN RED. THE MARK CONSISTS OF A CARTOON DRAGON, OUTLINED IN BLACK, WITH A BASE COLOR OF CHARTREUSE, WITH THREE GOLD SPOTS OR VARIOUS SIZE AND SHAPE (THOUGH GENERALLY CIRCULAR) LOCATED ONE HALF THE DISTANCE OF THE DRAGON'S LEGS; TWO GOLD SPOTS ARE LOCATED BETWEEN THE ABDOMEN AND BACK OF THE DRAGON, FIVE GOLDEN SPOTS ARE LOCATED IN ON THE NOSE OF THE DRAGON, AND FOUR GOLD SPOTS LOCATED ON THE RIGHT ARM WHICH IS EXTENDED TO THE TOP IN A OPEN HANDED WAVE MOTION. THE DRAGON STANDS UPON TWO LEGS, WEARING SHOES WITH A WHITE BOTTOM, RED SHOE TOES, RED SHOE TONGUE, RED SHOE UPPER LINING AND CORNFLOWER BLUE BACKGROUND. THE DRAGON HAS GOLDEN FOUR FINGER GLOVES ON EACH HAND. THE ABDOMEN IS GOLD WITH SIX EQUALLY SPACED BLACK HORIZONTAL LINES ACROSS, AND THE LITERAL ELEMENT, DAZ, WITH DIAMOND LOCATED THREE-FOURTHS FROM THE BOTTOM OF ABDOMEN. THE DRAGON HOLDS IN ITS LEFT HAND A TOOTH BRUSH SLANTED FROM BOTTOM LEFT TO TOP RIGHT AT 80 DEGREES, COLORED IN CYAN AT THE BOTTOM, WHITE WITH CYAN STRIPS IN THE MIDDLE, AND WHITE WITH CYAN INTERIOR AND TIP AT THE BRUSH'S HEAD. THE DRAGON HAS A CHARTREUSE TAIL WITH A SPADE SHAPED TAIL TIP, THERE ARE FIVE GOLD SPOTS ON THE STEAM OF THE TAIL AND THREE GOLD SPOTS ON THE TAIL TIP. THERE ARE NINE FUCHSIA COLORED TRIANGLES ALONG THE BACK EDGE OF THE DRAGON, BEGINNING UNDER ITS LEFT ARM AND CONTINUING TO THE TAIL TIP. THERE ARE THREE FUCHSIA COLORED TRIANGLES ABOVE ITS LEFT ARM TO ITS HEAD. THE DRAGON HAS A SMILING MOUTH WITH SEVEN VERTICAL BLACK LINES CREATING SEVEN TEETH. ON THE FOURTH TOOTH THERE IS A POWDER BLUE STAR WITH EIGHT POINTS. THE DRAGON HAS ONE WING EXTENDING BEHIND THE LEFT ARM WITH A SLOPING CURVE TO TWO BOTTOM POINTS, WHICH A CHARTREUSE BORDER AND FUCHSIA COLORING THE INSIDE BACKGROUND. THE DRAGON HAS TWO CYAN COLORED HORNS LOCATED FROM THE BACK OF ITS HEAD, IMMEDIATELY TO THE END OF ITS MOUTH, EXTENDING AT A BOTTOM LEFT TO TOP RIGHT SLANT AT FORTY DEGREES. THE DRAGON HAS TWO OVAL EYES IMMEDIATE LEFT OF ITS HORNS, WITH BLACK CENTER CIRCLES, SURROUNDED BY CYAN OVALS, WITH WHITE ACCENTS ON TO THE LEFT AND RIGHT OF THE CYAN OVALS AND A TOP BORDER IN CHARTREUSE. does not automatically extend to every variant of the mark, every related category, or every other country, which is why brand owners pair USPTO clearance with structured cross-register checks — our US trademark search covers the USPTO register, while the wider UK clearance tool, Trademark Wiki, and the cross-register matches above let you see how the same word mark looks in adjacent jurisdictions before you file. International expansion typically routes through the Madrid Protocol once a US base application is on file.

If you are evaluating a filing that touches the same goods or services class as serial 77631422, start with an exact-match and phonetic-near-match check, review the cited identification of goods against the commercial use you actually intend, and document your use-in-commerce evidence in a form a USPTO examining attorney can act on. Most US office actions turn on either a Section 2(d) likelihood-of-confusion refusal or a Section 2(e) descriptiveness refusal — both are far easier to head off with disciplined upfront clearance than they are to overcome once issued, which is where a US-qualified trademark attorney adds the most value early.