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UK Trademark — IPO
MORRISONS EAT FRESH
Application UK00917883141 · Registered
Quick Facts
| Application Number | UK00917883141 |
| Status | Registered |
| Owner | Wm Morrison Supermarkets Limited |
| Filed | 2018-04-04 |
| Registered | 2018-09-22 |
| Renewal Due | 2028-04-04 |
| Type | Individual |
| Feature | Word |
| Attorney | See claim section below |
Is this trademark active?
Yes. MORRISONS EAT FRESH is currently a registered UK trademark, with renewal due on 2028-04-04. It is protected under UK intellectual property law and can be enforced against infringing uses.
Goods & Services
The specification below is taken directly from the filed record at the UK IPO for each Nice class this trademark is registered in.
Class 16 — Paper & Printed Matter
Printed matter; printed publications; recipes; printed recipe cards; magazines; recipe books.
Class 29 — Meat & Dairy
Meat, fish, poultry and game; meat extracts; preserved, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats; potato crisps; prepared meals consisting primarily of meat; prepared meals consisting primarily of fish; prepared meals consisting primarily of seafood; prepared meals consisting primarily of game; prepared meals consisting primarily of poultry; prepared meals consisting primarily of vegetables; prepared meals consisting primarily of eggs; prepared fruits; prepared vegetables; prepared salads; prepared meats; prepared fish; soups.
Class 30 — Coffee, Tea & Bakery
Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, edible ices; honey, treacle; yeast, baking-powder; salt, mustard; vinegar, sauces (condiments); spices; dried herbs and seasonings; ice; sandwiches; prepared pizza meals; prepared pasta meals; rice-based prepared meals; prepared meals consisting primarily of noodles; pizzas, pies and pasta dishes.
Class 31 — Agriculture & Pet Food
Fresh fruits and vegetables; fresh nuts and seeds; natural plants, herbs and flowers.
Class 32 — Non-Alcoholic Beverages
Beers; mineral and aerated waters; non-alcoholic drinks; fruit drinks and fruit juices; syrups for making beverages; shandy, de-alcoholised drinks, non-alcoholic beers and wines.
Class 33 — Alcoholic Beverages
Alcoholic beverages (except beers); alcoholic wines; spirits and liqueurs; alcopops; alcoholic cocktails.
Class 35 — Advertising & Business
Advertising; business management; business administration, office functions; organisation, operation and supervision of loyalty and incentive schemes; retail, mail order and online retail services connected with the sale of groceries, foodstuffs, prepared foods, alcoholic and non-alcoholic drinks, recipes, recipe cards; information services relating to all the aforesaid.
Class 39 — Transport & Storage
Transport and delivery of groceries, foodstuffs, prepared foods, alcoholic and non-alcoholic drinks, recipes, recipe cards; information services relating to all the aforesaid.
Class 43 — Food & Drink Services
Services for providing food and drink; preparation of food and drink; providing information in the nature of recipes; restaurant, bar and catering services; information services relating to all the aforesaid.
Timeline
- Filed: 2018-04-04
- Registered: 2018-09-22
- Renewal due: 2028-04-04
About This Trademark
'MORRISONS EAT FRESH' is a registered trademark on the UK IPO register, owned by Wm Morrison Supermarkets Limited. The application (UK00917883141) was filed on 4 April 2018 and registered on 22 September 2018. The registration is set to expire on 4 April 2028.
This mark is recorded under multiple classes: Class 16 (paper, cardboard & printed matter); Class 29 (meat, fish, preserved foods & dairy); Class 30 (coffee, tea, baked goods & confectionery); Class 31 (agricultural products, fresh produce & pet food); Class 32 (beers & non-alcoholic beverages); Class 33 (alcoholic beverages (except beers)); Class 35 (advertising, business management & retail services); Class 39 (transport, packaging & storage services); Class 43 (food & drink services (restaurants & catering)).
The trademark is represented by Wilson Gunn.
Frequently Asked Questions
Who owns UK trademark UK00917883141 ('MORRISONS EAT FRESH')?
UK trademark UK00917883141 for the mark 'MORRISONS EAT FRESH' in Class 16, 29, 30, 31, 32, 33, 35, 39, 43 is recorded on the UK IPO register as owned by Wm Morrison Supermarkets Limited. This covers one specific UK trademark record only — the same brand name may be owned by different parties in other classes, other countries, or as separate registrations.
Is UK trademark UK00917883141 currently a registered trademark?
Yes — the UK IPO records UK trademark UK00917883141 for the mark 'MORRISONS EAT FRESH' as registered.
Which Nice classes is UK trademark UK00917883141 registered under?
UK trademark UK00917883141 for the mark 'MORRISONS EAT FRESH' is recorded in Class 16 (paper, cardboard & printed matter); Class 29 (meat, fish, preserved foods & dairy); Class 30 (coffee, tea, baked goods & confectionery); Class 31 (agricultural products, fresh produce & pet food); Class 32 (beers & non-alcoholic beverages); Class 33 (alcoholic beverages (except beers)); Class 35 (advertising, business management & retail services); Class 39 (transport, packaging & storage services); Class 43 (food & drink services (restaurants & catering)). The filed specification reads: Class 16: Printed matter; printed publications; recipes; printed recipe cards; magazines; recipe books. | Class 29: Meat, fish, poultry and game; meat extracts; preserved, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats; potato crisps; prepared meal…
When was UK trademark UK00917883141 filed?
UK trademark UK00917883141 for the mark 'MORRISONS EAT FRESH' was filed at the UK IPO on 4 April 2018 and registered on 22 September 2018.
When does UK trademark UK00917883141 need to be renewed?
UK trademark UK00917883141 for the mark 'MORRISONS EAT FRESH' is currently recorded as valid until 4 April 2028, at which point it will need to be renewed with the UK IPO to remain in force.
Who is the attorney of record for UK trademark UK00917883141?
Wilson Gunn is listed as the attorney / representative of record for UK trademark UK00917883141 for the mark 'MORRISONS EAT FRESH' on the UK IPO register.
Attorney of Record
This trademark has an attorney of record listed on the UK register. The firm has not yet claimed its listing on Trademark Dashboard.
Data Source
United Kingdom (Intellectual Property Office)
UK trademark data is supplied by the Intellectual Property Office under the Open Government Licence v3.0.
The “About This Trademark” summary and FAQ above are AI-generated from the register data shown on this page. They are factual summaries only — always verify details against the official register before making legal decisions.