Diageo

Legal Entities

• DIAGEO BRANDS B.V.
• Diageo Scotland Limited

Overview

Diageo plc was formed in 1997 through the merger of Grand Metropolitan and Guinness and is headquartered in London. It is the world's largest spirits company by volume in many categories and a major beer producer in selected markets.

Trademarks protect Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Guinness, Tanqueray, and hundreds of regional whiskies and rums. In the United Kingdom, Diageo's portfolio underpins pubs, retail ranging, and tourism at Scottish distilleries.

Notable Trademarks in Our Wiki

The following Diageo trademarks have detailed case studies in the Trademark Wiki:

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